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Graduate Diploma in Sales and Marketing Otago Polytechnic

New Zealand

9 VIEWS

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Course info

Summary

Creative, innovative and confident interacting with people? Use these qualities to forge an exciting career in marketing and sales.

Sales and marketing staff are imperative for businesses to grow and therefore employment opportunities in this industry are high. Gain the marketing and sales skills required for today's competitive business environment with this Graduate Diploma. Play a key role in ensuring the success and longevity of any business and find employment in a diverse variety of organisations, environments and industries as a Marketing and/or Sales Representative. With hard work and motivation you could even work your way up to senior management level and provide specialist expertise and advice, or perhaps start your own business.

During this programme, you will acquire a sound knowledge of sales and marketing theory and application through core subjects such as Consumer Behaviour, Marketing Planning and Control, and Strategic Marketing. Benefit from the guidance and support of highly experienced teachers who will provide you with real-world skills; and apply your learning in a practical industry project that will let you research an area of interest or a problem/issue for a business, preparing you for graduation as an industry-ready sales and marketing employee.

You will study

You will complete 120 credits of learning, of which 75 must be at Level 7.

LEVEL 6

Consumer Behaviour: Examine how we make consumption decisions and how organizations attempt to influence them.

Market Development and Sales: Learn to understand the critical characteristics, skills and knowledge required to operate successfully in a modern sales environment.

Marketing Planning and Control: Learn and apply planning fundamentals to achieve marketing objectives for contemporary organizations.

LEVEL 7

International Marketing: Understand the bases of cultural differences, international business and the implications for introducing and marketing goods and services in foreign markets.

Strategic Marketing: Examine how companies choose customers, markets and determine market offerings to compete in dynamic environments.

Industry Project: This provides an opportunity to balance theory with applied learning in your workplace or host organization and tailor your studies accordingly to your interest. The project involves a workload of 200 hours, completing a written research project investigating an issue/problem that adds value to the organization. This industry project will be useful in developing team work, communication and other soft skills/capabilities and in helping establish industry connections post-graduation.

Your workload: Your programme of study will generally include lectures and seminars/ tutorials. You will be expected to contribute at least 20 hours per week of your own time in self-directed study to allow for successful completion of the qualification. You will also complete a 200-hour industry project, gaining hands-on experience and developing important industry and business connections.

If studying at our Auckland International Campus

You will be expected to spend about 38 hours per week (or 300 hours per study block) on your course work. This includes both scheduled class time and self-directed study. Some of these hours may be spent in a workplace gaining hands-on experience and developing important industry and business connections.

Further study options

Progress into higher levels of learning and enhance your employment potential with postgraduate study in Sales and Marketing.

Course options

Here are the different ways in which you can study Graduate Diploma in Sales and Marketing.

Full Time (1 year)

Tuition fees

NZ$20,350.00 (10,85,021) per year

From

22 Feb

Venue

Otago Polytechnic

Dunedin Campus,

Forth Street,

DUNEDIN,

North Dunedin,

9016, New Zealand

Full Time (1 year)

Tuition fees

NZ$20,350.00 (10,85,021) per year

From

07-Jun-21, 16-Aug-21, 25-Oct-21

Venue

Auckland International Campus

Level 2, 350 Queen Street,

AUCKLAND,

Auckland Central,

1141, New Zealand

Entry requirement for international students

A bachelor's degree in any discipline OR equivalent skills/experience.
You may NOT enrol in a major that you have already studied at undergraduate level.

If English is not your first language, you must also demonstrate English language skills equivalent to an IELTS overall band score (academic) of 6.0, with no less than 5.5 in any band.

TOEFL Paper-based test (pBT): Score of 550 (with an essay score of 5 TWE)

TOEFL Internet-based test (iBT): Score of 60 (with a writing score of 18)

Cambridge English Assessments: B2 First, or B2 First for schools, or C1 Advanced, or C2 Proficiency with a score of 169. No less than 162 in each skill;

Pearson Test of English (Academic): PTE (Academic) score of 50 with no band score lower than 42

Language Certificate: C1 Expert IESOL (LRWS) with PASS and no less than Pass in each skill

* Please check with your chosen school for the exact entry requirements for your programme.

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