Master of Business Studies (Marketing)

Massey University

Massey Universitys Master of Business Studies combines study of advanced theory with research. It gives you the skills you need to progress your career, or continue to further study. Join the leaders in marketing education You will be joining the longest standing marketing school in the country. Your teachers are internationally ranked professors. Massey Universitys teachers are actively researching. You are taught the most relevant perspectives, from the most influential academics, in the most experienced environment. What will you learn A masters is a rigorous, challenging, rewarding and exciting programme of study. Your study will focus on your chosen specialisation, in the context of other business disciplines. This reflects the reality of todays business environment. You will learn the processes and disciplines involved in high-level in-depth research and how to apply them to business. You will complete and present a comprehensive written report on an independent research topic. We utilise our relationships with industry and help you draw on experience you may have to give your learning context and relevance to the real world. The Master of Business Studies programme will also develop your oral and written communication skills to the level expected of senior business leaders. Further study After successfully completing a Master of Business Studies, you could go on to a PhD.

School of Communication, Journalism and Marketing