Introduction

The purpose of offering this programme is to provide students strong foundation in business and acquire critical fundamental knowledge and skills of Marketing and Sales Management so that students can be effective in meeting the demands and challenges of the marketplace. In addition, it provides an avenue for students to further their marketing education with professional marketing bodies and overseas universities.

Course Objectives

The Advanced Diploma in Business Management (Marketing and Sales Management) is designed to enable students to attain the basic thinking skills, creative ability, and technical knowledge in areas such as Accounting, Finance, Economics, Marketing, Management, Supply Chain, Digital Management, and Marketing & Sales Management Specialization Modules. Our goal is to guide our students to be flexible and sensitive to the dynamic changes in business trends and most important the needs of their industry.

ERCI runs its classes on a lecture-tutorial system. The average teacher-student ratio for lectures and tutorials are as follows:

Lectures – 150 Students to 1 Lecturer

Tutorials – 35 Students to 1 Tutor

Course Delivery

Students undertaking the Advanced Diploma in Business Management (Marketing and Sales Management) programme will be expected to complete 12 modules of academic study. This programme is available on both full and part time basis, and will take 16 months and 24 months respectively to complete. Full-time students will attend classes 5 days a week on weekdays, while part-time students will attend classes 2 times a week on weekdays and/or on weekends.

Assessment Framework

Courses are assessed by a combination of coursework, practical assignments and examinations. Unless otherwise stated, all modules within the Advanced Diploma in Business Management (Marketing and Sales Management) programme are assessed based on the 3-3-4 framework: 30% Competency-Based Assessment, 30% on individual assignment(s) and/or class tests, 40% on group assignment(s) and/or class participation.