Bachelor of Arts in Economics and Media Analytics

Singapore

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What will I learn?

The Double Major Degree will offer students the opportunity to specialise in any two major academic disciplines and will encourage a multidisciplinary educational and intellectual focus; it will equip students with the transferable skills of a liberal arts education for successful careers in the rapidly changing environment of the 21st century. Graduates from this programme will be suitable employees in both the public and private sectors in Singapore and beyond. Key combinations of disciplines will also facilitate comparative intellectual insights and nourish a mature capacity to engage different perspectives, research approaches, and interpretive strategies.

During this four-year degree programme, undergraduates will read both their majors in both Economics and Media Analytics, benefiting from the expertise and resources of both the School of Social Sciences (SSS) and the Wee Kim Wee School of Communication and Information (WKWSCI).

The Economics and Media Analytics curriculum combines a broad introduction to principles of economics and research methods for analysing media audiences and impact. By honing their expertise in both areas, students prepare for public and private sector careers in which they set the future direction for new media. Other NTU programmes are better suited for students who wish to learn other skills at the intersection of economics and communication, such as business or economics reporting. However, this curriculum is best suited for strategising for twenty-first media.

Graduates from this programme will be suitable employees in both the public and private sectors in Singapore, and the global employment market. They’ll also be well positioned for post-graduate studies.

One possible career option is Behavioural Economist. Behavioural economists use data about human behaviour in designing economic policy. They improve economic understanding using studies on the psychology of decision making. Many may work as market research analysts, since they need to review the behavioural patterns of consumers and other businesses in order to make sound economic theories to explain various patterns.

Which department am I in?

College of Humanities, Arts, and Social Sciences

Study options

Full Time (4 years)

Tuition fees
Annual fee - Subsidised tuition fee: SG $17,550; Non-Subsidised tuition fee (lab-based fee): SG $32,950; non lab-based fee: SG $31,970
Start date

Expected August 2024

Venue

College of Humanities, Arts, and Social Sciences

48 Nanyang Avenue,

HSS-05-62, HSS Building,

639818, Singapore

Entry requirements

For international students

Students must have completed at least 12 years of general education or will be taking High School national examinations in the year of application in order to be considered for admission.

Submission of IELTS (a minimum Overall 6, writing 6) or TOEFL (a minimum of 90) or SAT (a minimum of 1250 for SAT taken for March 2016 onwards) or Pearson Test of English Academic (PTE Academic) (a minimum of 55) or ACT with Writing (a minimum of composite score of 30 in ACT with Writing in one sitting) or Cambridge English Advanced (CAE) are only compulsory for applicants

With PRC Gao Kao qualification (i.e. Applicants who will be taking Gao Kao in June 2020 and those who have already taken Gao Kao) OR

With Taiwan General Scholastic Ability Test (GSAT) qualification OR

With South Korean College Scholastic Ability Test (CSAT)/High School Diploma qualification OR

Who do not take up English language in Junior and Senior High School or taken English language only as a 2nd language.

For IELTS, TOEFL and PTE Academic, only scores obtained in the 2 years leading up to the application deadline will be considered. The validity period for SAT and ACT is 5 years.

*There may be different IELTS requirements depending on your chosen course.

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