What will I learn?

The BA (Hons) Business Management Studies (Marketing) offers students to appreciate the diverse business environment and industry. The understanding of the production and consumption of business products and services as they take place; and an understanding of the management and organization involved in the provision and consumption of the business products and services.

Programme Objective

The programme is designed to give students comprehensive knowledge and practical skills in business while allowing greater flexibility for students to specialise in one or two functional business disciplines to suit individual needs and interests.

The programme has been designed to provide appropriate education for students seeking a wide range of positions in the advertising, public relations and marketing sectors.


A career in marketing is an excellent preparation for top management positions as the marketing function has become widely recognised as the driving force of modern businesses. Potential as a Marketing Manager, Marketing Practitioner / Adviser, Marketing Consultant, Marketing Director, Associate Marketing Manager, Marketing Associate in a Hospitality Industry, Multi-Chain of Business Retail, Public Service Administration, Banking Industry, Corporate Retail, Service Industry Setting, Business Services in a Large Conglomerate or Multi-National Corporations or Small and Medium Size Enterprises.

Which department am I in?

East Asia Institute of Management (EASB)

Study options

Full Time (12 months)

Tuition fees
SG$12,400.00 (6,77,226) per year
Start date

Expected October 2021


East Asia Institute of Management (EASB)

Balestier Campus,

9 Ah Hood Road,

329975, Singapore

Entry requirements

For students from United States

Applicants must be at least 17 years of age at the time of application. Applicants can have Relevant EASB Advanced Diploma or Relevant Polytechnic Diploma or An equivalent academic qualification and Proficiency in English Language: Minimum EASB / ETEDP Level 3.

For international students

Applicants must be at least 18 years of age at the time of application, and must have completed relevant EASB advanced diploma; or relevant polytechnic diploma; or an equivalent academic qualification; and should demonstrate their proficiency in English language with minimum EASB / ETEDP Level 3 / IELTS score of 6.0.