What will I learn?

During this four-year degree programme, undergraduates will read both their majors in both Psychology and Media Analytics, benefiting from the expertise and resources of both the School of Social Sciences (SSS) and the Wee Kim Wee School of Communication and Information (WKWSCI).

The Psychology and Media Analytics curriculum is for students who strive to understand how our minds process media messages. In addition to a broad introduction to psychology, students develop expertise in the research methods that organisations use to track the effectiveness of messages delivered through social and traditional media. They learn how to identify characteristics of messages that are more effective than others. Other NTU programmes are better suited for students who wish to develop their skills in areas like writing and making images, but this curriculum is for the student who wants to learn cutting-edge methods for analyzing using it strategically.

Graduates from this programme will be suitable employees in both the public and private sectors in Singapore, and the global employment market. They’ll also be well positioned for post-graduate studies.

One possible career option is Marketing and Advertising Consultant in broadcasting companies, schools, government agencies, hospitals, etc. Using the techniques and analytical skills gained, the consultant will develop ideas and campaigns for their clients, reaching intended markets with effective promotional strategies.

Which department am I in?

College of Humanities, Arts, and Social Sciences

Study options

Full Time (4 years)

Tuition fees
Annual fee - Subsidised tuition fee: SG $17,550; Non-Subsidised tuition fee (lab-based fee): SG $32,950; non lab-based fee: SG $31,970
Start date

Expected January, August 2022

Venue

College of Humanities, Arts, and Social Sciences

48 Nanyang Avenue,

HSS-05-62, HSS Building,

639818, Singapore

Entry requirements

For international students

Students must have completed at least 12 years of general education or will be taking High School national examinations in the year of application in order to be considered for admission.

Submission of IELTS (a minimum Overall 6, writing 6) or TOEFL (a minimum of 90) or SAT (a minimum of 1250 for SAT taken for March 2016 onwards) or Pearson Test of English Academic (PTE Academic) (a minimum of 55) or ACT with Writing (a minimum of composite score of 30 in ACT with Writing in one sitting) or Cambridge English Advanced (CAE) are only compulsory for applicants

With PRC Gao Kao qualification (i.e. Applicants who will be taking Gao Kao in June 2020 and those who have already taken Gao Kao) OR

With Taiwan General Scholastic Ability Test (GSAT) qualification OR

With South Korean College Scholastic Ability Test (CSAT)/High School Diploma qualification OR

Who do not take up English language in Junior and Senior High School or taken English language only as a 2nd language.

For IELTS, TOEFL and PTE Academic, only scores obtained in the 2 years leading up to the application deadline will be considered. The validity period for SAT and ACT is 5 years.

*There may be different IELTS requirements depending on your chosen course.

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