What will I learn?

First and only polytechnic course that integrates Advertising and Public Relations, two key marketing communications tools

Agency-based learning approach where industry professionals train and mentor students

Six-month internships at top international and local agencies

Develop and execute campaigns for external clients in a student-anchored agency

Think you can come up with better ideas to help companies generate buzz about their brands and services, or to restore public confidence when crisis strikes? If you’re keen on a creative and challenging career, the Diploma in Advertising & Public Relations (APR) course is for you.

The only diploma of its kind at polytechnic level, APR trains you in the two fundamental disciplines in marketing communications – advertising and public relations. Learn what influences consumer behaviour and brand loyalty, and how to create effective advertising messages and credible public relations campaigns.

The Best of Advertising & Public Relations

In the first year, you will be introduced to key advertising and public relations principles, as well as the complementary areas of visual communication, broadcast media production and social psychology.

You will move on to learn about agency business management, brand management and media planning, public relations campaign planning and crisis management in your second year.

Then in your final year, hone your skills and knowledge by working on a capstone project – an integrated marketing campaign based on briefs from organisations like M1, Sport Singapore and Motion Picture Association International.

Finally, polish up your learning experience with a six-month local or overseas internship with top agencies such as Acorn Asia, DDB, Dentsu Aegis Network, Weber Shandwick, Waggener Edstrom, Black Dot, Hill + Knowlton Strategies, Ogilvy & Mather and TBWA.

Agency-based Learning

Be mentored by industry experts from leading agencies such as Dentsu Aegis Network, Weber Shandwick, Ogilvy & Mather, Saatchi & Saatchi and Acorn Asia. Get clued in on the latest marketing trends, campaign-winning strategies, and what makes the industry tick. Best of all, you get a head start in your career by networking with various agency partners!

Careers

As an APR graduate, you can work at any advertising or public relations agency, marketing department or corporate communications office. You can pursue a career as an account executive, brand executive, media planner/buyer, and account planner, marketing executive, corporate communications officer, or advertising and promotions executive.

Further studies

You can pursue degrees in related disciplines such as communications, media, advertising, public relations, marketing, or arts and social sciences at local or overseas universities.

You may receive between one and two years’ advanced standing from overseas universities such as the University of Texas at Austin (US), Curtin University, Monash University, RMIT University (Australia) and University of Hertfordshire (UK).

Which department am I in?

School of Film and Media Studies

Study options

Full Time (3 years)

Tuition fees
SG$9,050.00 (4,94,265) per year
Start date

Expected October 2021

Venue

School of Film and Media Studies

Blk 53-07- 01,

535 Clementi Road,

599489, Singapore

Entry requirements

For international students

AGGREGATE TYPE ELR2B2-B

To be eligible for our diplomas, candidates must have the following GCE ‘O’ Level examination (or equivalent) results.

Subject : English Language as a First Language: 1–7 ('O' Level Grade); Mathematics (Elementary/Additional): 1–6 ('O' Level Grade); Any two other subjects: 1–6 ('O' Level Grade)

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