What will I learn?

This Diploma in Business Administration (Digital Marketing) course helps students acquire the working knowledge for both businesses and digital marketing techniques such as paid search advertising, display advertising, email marketing, search engine optimisation (SEO) and social media marketing on Facebook, Instagram, YouTube and LinkedIn.

Students will be awarded the Google Analytics Certification after they completed the Google Analytics Individual Qualification (GAIQ) examination by Google Skillshop.

Upon completion of this course, students can further their degree studies with our partner universities (subject to the university’s entry requirements).

Potential Career Potentials

Graduates may choose to pursue a future (but not limited to) in these departments/industries:

  • Business Development & Consultancy
  • Business Operations
  • Digital Marketing & E-commerce
  • Entrepreneurship
  • Public Relations & Corporate Communication


  • Academic Reading and Writing 2
  • Business Decision Making
  • Digital Marketing Strategy
  • Digital Engagement and Loyalty
  • Digital Analytics^
  • Macroeconomics
  • Management
  • Marketing
  • Principles of Accounting

Graduation Requirements

In order to graduate and progress to our Degree programmes, students have to:

  • complete and pass the modules stipulated in the course structure
  • fulfil attendance requirement

Which department am I in?

School of Business and Management

Study options

Online/Distance with attendance (12 months)

Tuition fees
SG$11,556.00 (6,31,131) per year

*Price shown is for indicative purposes, please check with institution

Start date

October 2021, November 2021


PSB Academy

City Campus,

Marina Square, 6 Raffles Blvd, #03-200,

039594, Singapore

Entry requirements

For international students

Completed High School / Higher Secondary School Certificates from respective international countries or equivalent. For more details, please visit the institution website.

  • GCE ‘O’ level English (grade 1 to 6)(as a first language); OR
  • IELTS with an overall score of at least 5.5; OR
  • PSB Academy’s Certificate in English Programme; OR
  • PSB Academy English Proficiency Test; OR
  • An equivalent English language qualification

About PSB Academy

PSB Academy offers industry-focused study options through its partnerships with international AACSB-accredited business schools and universities.

  • Based out of two campuses in Singapore
  • Trains students to be industry ready
  • Faculty includes researchers from top global universities
  • 8/10 graduates were employed within six months