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Diploma in Business Administration (Digital Marketing)




What will I learn?

This Diploma in Business Administration (Digital Marketing) course helps students acquire the working knowledge for both businesses and digital marketing techniques such as paid search advertising, display advertising, email marketing, search engine optimisation (SEO) and social media marketing on Facebook, Instagram, YouTube and LinkedIn.

Students will be awarded the Google Analytics Certification after they completed the Google Analytics Individual Qualification (GAIQ) examination by Google Skillshop.

Upon completion of this course, students can further their degree studies with our partner universities (subject to the university’s entry requirements).

Potential Career Opportunities

Graduates may choose to pursue a future (but not limited to) in these departments/industries:

  • Business Development & Consultancy
  • Business Operations
  • Digital Marketing & E-commerce
  • Entrepreneurship
  • Public Relations & Corporate Communication


  • Academic Reading and Writing 2
  • Business Decision Making
  • Digital Marketing Strategy
  • Digital Engagement and Loyalty
  • Digital Analytics^
  • Macroeconomics
  • Management
  • Marketing
  • Principles of Accounting

Graduation Requirements

In order to graduate and progress to our Degree programmes, students have to:

  • complete and pass the modules stipulated in the course structure
  • fulfil attendance requirement

Which department am I in?

School of Business and Management

Study options

Online/Distance with attendance (12 months)

Tuition fees
SG$12,225.60 (7,52,808) per year

*Price shown is for indicative purposes, please check with institution

Start date

April 2023, May 2023, July 2023, August 2023, October 2023, November 2023


PSB Academy

City Campus,

Marina Square, 6 Raffles Blvd, #03-200,

039594, Singapore

Entry requirements

For international students

Completed High School / Higher Secondary School Certificates from respective international countries or equivalent. For more details, please visit the institution website.

Minimum Age Requirement: 16 years old

IELTS with an overall score of 5.5 (with writing sub band no less than 5.0) - Paper-based TOEFL test score of 525 / Computer-based TOEFL test score of 196 / Internet based TOEFL test score of 69-70 with minimum score of 14 for writing.


About PSB Academy

PSB Academy offers a range of certificate, diploma, degree, and short courses through a network of industry partners, preparing students for success.

  • Leading private institution with over 55 years of history
  • Based out of two campuses in Singapore
  • Faculty includes researchers from top global universities
  • 2021 graduate employment almost 80 per cent after six months

Get in touch