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Diploma in Mass Communication - Public Relations and Marketing Communication Track Republic Polytechnic

Singapore

Course info

Summary

The Diploma in Mass Communication (DMC) shapes students into effective communicators by equipping them with the skills to succeed in journalism, public relations and marketing. This programme will provide you with a strong foundation of knowledge across all media platforms, including print, broadcast, and digital, as well as the know-how to tailor messages to specific audiences.

This track will immerse you in a 360-degree communications environment where digital and traditional media converge.

Become an effective 360-degree communicator with strong digital media skills. Understand the concepts of targeted messaging across all media platforms, including print, broadcast, and digital. Undergo an industry partnership programme at one of our many partner organizations such as: Edelman; health promotion board; international enterprise Singapore; mediacorp (today); Ogilvy public relations worldwide; public service division; Singapore press holdings

DMC graduates can look forward to exciting careers in the media and creative industries. You will be well placed to take on roles such as:

Media and Creative Industry:

  • Advertising Executive
  • Assistant Producer
  • Journalist/Writer
  • Public Relations Executive

Commercial Enterprises:

  • Corporate Communications Executive
  • Marketing Communications Executive

Also graduates have gone on to further their studies in local or overseas universities.

Course options

Here are the different ways in which you can study Diploma in Mass Communication - Public Relations and Marketing Communication Track.

Full Time (3 years)

Tuition fees

SG$26,919.00 (14,81,824) per year

Tuition Fee Payable (after Tuition Grant): SG $9,050

From

18 Apr, 17 Oct

Venue

School of Management and Communication

9 Woodlands Avenue 9,

738964, Singapore

Entry requirement for international students

Applicants must satisfy the following minimum requirements: O-level holders must have English language with grades 1-4, mathematics (Elementary/Additional) with grades 1-7, any three other subjects (to be eligible for admission, they must also have sat for one subject for the ELR2B2-A Aggregate Type) with grades 1-6; aggregate type (ELR2B2-A); NITEC holders must have subjects with GPA greater than equal to 3.5; Higher NITEC holders must have subjects with GPA greater than equal to 2.0.Applicants must satisfy the following minimum requirements: A-level holders must have the obtain an A-S grade for General Paper (English Medium), obtain an A-E grade for 3 other H2 subjects, and must have taken GCE 'A' Level examinations whilst studying in a Junior College / Millennia Institute in Singapore.

* Please check with your chosen school for the exact entry requirements for your programme.

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