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What will I learn?

The fast pace of digital disruption is transforming how marketing functions. Marketing technology not only automates and streamlines decisions, but also provides new means to reach and engage with target audiences. In light of the resulting challenges and opportunities, the MSc Marketing Science (MMS) programme will prepare participants to become the next generation of leaders in the marketing world. ​

The MMS programme is a one-year full-time programme that is designed to develop comprehensive marketing expertise with the latest thinking, techniques and tools. The curriculum delivers the fundamental knowledge of marketing and consumer insights together with the latest knowledge on marketing technology (AI and Robotics in marketing) to empower participants to lead marketing campaigns in this digital era.

Programme Overview

Our graduates will be equipped with the strategic, analytical and technical skills needed to successfully lead marketing campaigns and drive company growth in the match world.

Which department am I in?

Nanyang Business School

Study options

Full Time (1 year)

Tuition fees
SG$45,000.00 (25,26,670) per year
Inclusive of GST and SG $10,000 enrolment fee, payable in equal instalments over 3 terms
Start date

Expected July, November 2022

Venue

Nanyang Business School

Block S3, 50 Nanyang Avenue,

Nanyang Technological University,

639798, Singapore

Entry requirements

For students from United States

An applicant must have completed at least a Bachelor Degree (Honors) or European/German FH Diploma or its equivalent in areas of Science/Electrical/Electronics Engineering from a university with recognized standing with at least a 2nd Class Honors or equivalent. As the Programme instruction medium is English, applicant must be able to demonstrate a satisfactory level of the language. Applicant whose native tongue or medium of instruction from previous studies (Bachelor / FH Diploma) is not English must submit at least one of the following: TOEFL score indicating a minimum of 600 for Paper based test or 100 for internet based test; IELTS: With academic IELTS result of at least 6.5.

For international students

Applicants who wish to apply to the Nanyang MSc Marketing Science are required to meet the minimum admission requirements below:

A good Bachelor’s degree in any field

GMAT or GRE score is optional.

TOEFL - 600 (paper-based); 250 (computer-based); 100 (Internet-based)

​​IELTS - 6.5

*There may be different IELTS requirements depending on your chosen course.

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