What will I learn?

This programme trains students to conduct rigorous and relevant research focused on understanding and predicting marketing actions of firms and managers, and consumer behaviour. This is a highly selective programme geared towards training students to become leading marketing faculty in top-tiered research-focused schools.

The learning experience includes undertaking coursework across SMU and close collaboration with, and exposure to, world-renowned marketing faculty who will offer you advanced research topic courses. PhD students will also be able to leverage on the resources of SMU’s world-class research institutes and centres such as Centre for Marketing Excellence and Institute of Service Excellence.

The PhD programme is a small highly selective programme geared towards training students to become leading marketing faculty in the top tiered research focused schools. The programme is focused on developing marketing faculty that can conduct rigorous and relevant research focused on understanding and predicting marketing actions of firms and managers and the behaviour of consumers. To this end, the programme will admit only a limited number of students every year. The learning experience will be based on course work across SMU, close collaboration with the marketing faculty, and exposure to world renowned marketing faculty who will offer advanced research topic courses to the marketing PhD students.

The curriculum consists of

  • 6 Foundation courses (6 course units)
  • 2 Electives (2 course units)
  • 4 Advanced Research Topics (ART) courses (4 course units)

The programme also requires the preparation and completion of a PhD Dissertation (28 course units).

  • PhD in Business (Marketing) Brochure

Which department am I in?

Lee Kong Chian School of Business

Study options

Full Time (4 years)

Tuition fees
SG $89,795 International Student (With 3-Year Service Obligation); SG $139,635 International Student (Without 3-Year Service Obligation)

*Price shown is for indicative purposes, please check with institution

Start date

Expected August 2022

Venue

Lee Kong Chian School of Business

Singapore Management University,

50 Stamford Road,

178899, Singapore

Entry requirements

For students from United States

Applicants must have completed at least a good Bachelor’s degree. A Master’s degree is useful but not required. Good GRE or GMAT results.

For international students

Undergraduate Bachelor's degree
GRE or GMAT

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About Singapore Management University (SMU)

QS Stars Asian University Rankings awarded Singapore Management University 5-star ratings for overall excellence and employability.

  • Recognised as a world-class research institution
  • Master of IT in business - in top 2 in Asia & 14th globally
  • MSc in wealth management - 1st in Asia and 3rd globally
  • 90 per cent of MBA graduates secured an internship in 2020