What will I learn?

The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. Students will learn about the latest developments in digital marketing strategies, advertising and media, preparing them for a career in international marketing.

Note: We are happy to welcome our community back on campus! We are applying an innovative on-campus hybrid learning approach which prioritizes classes on campus and combines the best of face-to-face and virtual learning. We are offering several on-campus start dates and the opportunity for students to begin online and come to campus later. Alternatively, students can study 100% online.

Career Options

The MBA With a Major in International Marketing provides students with knowledge of business as well as an advanced skill set in international marketing. Graduates of this MBA program may be interested in the following careers.

International Brand Coordinator

International brand coordinators are responsible for defining the strategy and overseeing the marketing activities of a company’s brands and products commercialized in more than one country. Their objective is to ensure a global product and brand positioning through the development and implementation of a relevant international marketing mix. They will set country targets in collaboration with local marketing teams, control budgets, supervise promotional and advertising campaigns and develop new products, among others.

International brand coordinators are experienced marketers. They have strong interpersonal and communication skills and are confident presenters.

Digital Marketing Director

Digital marketing directors are responsible for planning, developing and implementing a company’s digital marketing strategy across all online platforms to achieve organizational goals. These professionals supervise marketing actions and campaign, set KPIs, measure ROI and keep abreast of the latest digital trends needed to positively impact target audiences. They are also in charge of preparing budgets and will be involved in online content, web design and the inbound marketing.

Knowledge of SEO and Google analytics are needed by digital marketing directors as well as excellent communication and reporting skills.

Marketing Manager

Marketing managers are responsible for planning, creating and implementing marketing campaigns for products, brands and organizations. Their portfolio will include various brands or product lines which are managed by their reports. Their tasks include market segmentation, research, promotion, advertising and reporting as well as budgeting and competitor benchmarking, among others. The end goal of a marketing manager is to ensure that a product is relevant and reaches customers for market success and profitability.

A marketing manager will need good communication and presentation skills as well as knowledge in finance and data analysis.

Trade Marketing Director

Trade marketing directors are responsible for the marketing activities with retailers, wholesalers and distributors rather than to end consumers. They develop actions to increase sell-in through a wide range of promotional activities including discounts for large volume purchases, brochures or the participation in in-store celebratory events such as anniversaries, among others. They are key in deciding the assortment and placement of the brand in store and should have knowledge of category management, behavior at point of sale and competitor activity.

Study options

Full Time (1 year)

Tuition fees
€20,850.00 (18,02,074) per year

*Price shown is for indicative purposes, please check with institution

Start date

27 September 2021

Venue

EU Business School

EU Barcelona,

Diagonal Campus, Diagonal 648 bis,

Barcelona,

08017, Spain

Full Time (1 year)

Tuition fees
€37,800.00 (32,67,070) per year

*Price shown is for indicative purposes, please check with institution

Start date

27 September 2021

Venue

EU Montreux

Rue du Lac 18,

Clarens-Montreux,

Clarens-Montreux,

1815, Switzerland

Entry requirements

For students from United States

1 certified copy of bachelor's degree and transcripts; Applicants must also meet one of the following: A GPA of 3.0 on a 4.0 scale; A satisfactory score on the GMAT or GRE. Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent

For international students

1 certified copy of bachelor's degree and transcripts

Applicants must also meet one of the following:

A GPA of 3.0 on a 4.0 scale
A satisfactory score on the GMAT or GRE

Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent

*There may be different IELTS requirements depending on your chosen course.

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About EU Business School

EU Business School’s experiential approach to learning ensures students gain practical, hands-on experience for skills acquisition.

  • Five campus locations across Europe and online
  • Foundation, bachelor’s, master’s and MBA programmes
  • High-ranking business school recognised worldwide
  • Multicultural student body of 100+ nationalities