What will I learn?

Designed for those with from a wide variety of backgrounds, this course will develop your marketing expertise and the critical, analytical, communication and ethical capabilities required for a successful career.

In the dynamic and ever-changing world of business, evolving marketing theory and practice create and shape upcoming trends. The innovative design of this programme with a ‘block’ teaching approach offers a more immersive learning experience that gives you the option to specialise in a chosen pathway.

You will learn the theory and practice of marketing with our taught modules, while having the opportunity to specialise in either digital, global or responsible marketing pathways that will prepare you to the future challenges that face organisations, such as digitalisation and sustainability.

Industry workshops, and careers support will help you to develop transferable skills, such as agile working and resilience.

Why study at the University of Birmingham, Dubai?

  • You will be part of a prestigious community who studied at the oldest business school in the UK. Moreover, Birmingham Business School is part of an elite group of global business schools and holds the Triple-Crown accreditation from leading bodies AMBA, EQUIS and AACSB. The School is also a signatory of the Principles for Responsible Management Education (PRME).
  • Birmingham is recognised as the number one university by its employability and advanced career opportunities by leading employers (2020-21).
  • As part of this, during your studies, you will benefit from the Birmingham Business School Future Ready Graduate Framework, developed to prepare you for the future of work and enhance your experience and graduate attributes.

Study options

Full Time (1 year)

Tuition fees
د.إ143,297.00 (32,91,687) per year

*Price shown is for indicative purposes, please check with institution

Start date

September 2025

Venue

University of Birmingham, Dubai

Dubai International Academic City,

Dubai,

341799, UAE

Entry requirements

For international students

In order to be considered, applicants will have or should be expecting to achieve an Honours degree (2:1 or higher) or postgraduate diploma from a UK university (or overseas equivalent) in any subject.

Applicants who demonstrate being able to exceed the minimum entry requirements will be given preference.

English language requirement

  • IELTS 7.0 with no less than 6.5 in any band
  • TOEFL: 95 overall with no less than 22 in any band
  • Pearson Test of English (PTE) including online: PTE Academic 76 with no less than 67 in all four skills
  • Cambridge English (exams taken from 2015): Advanced or Proficiency – minimum overall score of 185, with no less than 176 in any component

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About University of Birmingham

Birmingham’s Dubai campus is to the same high standard as in the UK, where students gain an immersive experience and are taught by academic experts.

  • Birmingham’s Dubai campus in the UAE
  • Top 100 world university
  • Up to 50% tuition fee discount scholarships
  • Brand new campus in 2021

Get in touch