What will I learn?

Course Overview

Marketing is the dynamic core of business and can be a force for strategic change. But what does it take to create a marketing visionary? How can you provide clear lines of insight into ever-shifting markets? How do you ensure communications flow across global business landscapes?

This programme creates the next generation of marketing leaders. It develops advanced professional thinking, analysis and marketing management skills. It is the ideal next step for marketing or business management graduates who want to uncover deeper marketing insights. It also offers aspiring marketing managers the chance to develop their skills.

Our core modules provide broader marketing management knowledge. You then choose options to support your passions. Client interaction is integral to teaching. We encourage collaborative skill building such as group work, group contracting and away days. Your dissertation can be library-based. Or you can choose to solve a problem for a key partner company such as Microsoft, a social entrepreneur or a media organisation.

You will develop an understanding of management nuances and gain a higher level of professional insight. You will learn how to speak strategically from a managerial platform and manage multiple stakeholders. Our graduates have the skills to tackle evolving marketing problems and to solve social challenges.

As part of the UK’s longest established marketing faculty, this programme has been established for more than a decade so you will access a valuable and extensive database of global alumni. Many act as guest speakers and provide career feedback. We also offer dedicated marketing career support with help navigating recruitment processes, CV development and career planning

Which department am I in?

Marketing

Study options

Full Time (1 year)

Tuition fees
£24,150.00 (24,17,417) per year
This is a fixed fee
Start date

Expected September 2022

Venue

Lancaster University

Bailrigg,

Lancaster,

Lancashire,

LA1 4YW, England

Entry requirements

For students from United States

Students need to have At least 4 years Bachelor's degree with 3.3/4.0.

For international students

Students need to have 2:1 Hons degree (UK or equivalent) in Marketing or a related Business Management degee with minor marketing components. We welcome students with marketing experience gained within a degree in Marketing or related Business Management degree, or practically within industry. Students need to have: IELTS Academic test (UKVI Approved) with an overall score of at least 7.0, with a minimum of 6.0 in each element; or IELTS Academic test (Other Centres) with an overall score of at least 7.0, with a minimum of 6.0 in each element; or Pearson PTE Academic with a score of at least 65 and a minimum of 50 in each component of the test; or ToEFL IBT with an overall score of at least 94, with a minimum of 19 in reading, 19 in listening, 19 in speaking and 22 in writing.

*There may be different IELTS requirements depending on your chosen course.

ADD TO MY FAVOURITES

About Lancaster University

Lancaster University is highly ranked in both UK and international league tables and is home to students from over 120 countries.

  • Global teaching and research links
  • Top 15 university in UK league tables, top 125 in the world
  • World-class, modern campus and facilities
  • Excellent student support and services