What will I learn?

Whether you consider yourself an ideas person, innovator or problem-solver, our exciting degree brings together the creative and analytical aspects of marketing to offer a hands-on experience of creating, managing and measuring the impact of an online brand.Digital marketing is fast becoming one of the most important skills demanded by employers, as business is increasingly conducted online by digital brands and traditional players alike.From day one, you’ll act as a co-producer, working with staff and industry professionals to shape both your learning experience and digital marketing content – whether fine-tuning existing video-editing skills during induction, managing our social media channels or tackling a live brief to improve traffic to a company website.Our broad curriculum pulls together the many different strands of digital marketing – understanding user channels, stages of the customer journey, how to engage customers, drive traffic to websites, search engine optimisation, paid advertising, how to build a social media following and increase conversion through email sign-up or sales.You will have the opportunity to tailor your course by choosing specialist option modules, covering topics like user experience, brand management, mobile and social media.You’ll learn to build, focus and measure digital marketing messages and content to achieve the greatest effect on behalf of a brand, organisation or cause, using these same skills to manage your own professional presence online. In doing so, you’ll have the opportunity to develop and present your content ideas for campaigns, websites and apps in Switch 23, a collaborative digital marketing lab, which features the same Adobe Creative Cloud applications used in top agencies.You could go on to work as a digital specialist in a marketing communications department in-house for an organisation, a creative agency or as a freelancer.

Which department am I in?

School of Management and Marketing

Study options

Full Time (3 Years)

Tuition fees
£14,400.00 (14,86,776) per year
This is a fixed fee

*Price shown is for indicative purposes, please check with institution

Start date

12 September 2022

Venue

Main Site

115 New Cavendish Street,

Fitzrovia,

London,

City Of Westminster,

W1W 6UW, England

Full time with time abroad (3 Years)

Tuition fees
£14,400.00 (14,86,776) per year
This is a fixed fee

*Price shown is for indicative purposes, please check with institution

Start date

12 September 2022

Venue

Main Site

115 New Cavendish Street,

Fitzrovia,

London,

City Of Westminster,

W1W 6UW, England

Entry requirements

For students from United States

For consideration for entry to Year 2 of a Bachelor's degree (Level 5), you will typically need to have an Associate degree (2 years) with a GPA of 2.8 or above. Undergraduate Bachelor's degrees – 6.0 overall with a minimum 5.5 in each component.

*There may be different IELTS requirements depending on your chosen course.

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About University of Westminster

Ranked 1st for international student diversity and among the top 15 most international universities in the world.

  • A thriving and modern university community in London
  • More than one million businesses within 20 miles
  • Works with over 7,000 employers for study & placements
  • Awards scholarships to students from over 50 countries