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  • Football Business & Marketing BA (Hons)

Football Business & Marketing BA (Hons) UCFB

UK

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Course info

Summary

Football is a multi-billion-pound global industry driven by the marketing of its products. Consumer retention targets place an increased emphasis on organisations to develop their relationships with fans and consumers. The emergence of digital platforms has provided football organisations with the tools to reach a range of stakeholders on a local and global scale. Consequently, elite and lower league clubs require increased expertise to apply online and offline tools such as websites, social media, advertising and direct mail to increase their brand communications.There are also huge organisations intrinsically linked to the football industry, who spend billions of pounds on sponsorship and advertising in football.Your studies will focus on the core functions of football business management accompanied by marketing modules. The marketing pathways explore the principles of marketing and communications and apply theory to live projects to develop your employability skills. You will gain an understanding of football business and be introduced to international business models and management concepts, business planning, return on investment, strategy integration, contemporary issues and digital marketing. You will plan, implement and evaluate digital marketing plans for an industry organisation.You will be taught in lectures and participate in seminar debates, with academic support via UCFB’s virtual learning environment. Assessments combine practical web development with the academic rigour of market research, consumer segmentation and audience selection. The many facets of marketing provide a broad context for learning and there are exciting job prospects for those who can thrive in its multicultural, technologically sophisticated world.

Course options

Here are the different ways in which you can study Football Business & Marketing BA (Hons).

Full Time (3 Years)

Tuition fees

£14,950.00 (15,33,492) per year

From

13-Sep-21

Venue

UCFB Etihad Campus

Etihad Stadium,

Etihad Campus,

Manchester,

Manchester,

M11 3FF, England

Full Time (3 Years)

Tuition fees

£14,950.00 (15,33,492) per year

From

13-Sep-21

Venue

UCFB Wembley

Wembley Stadium,

PO Box 1966 Wembley,

London,

HA9 0WS, England

Entry requirement for international students

* Please check with your chosen school for the exact entry requirements for your programme.

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