TheMScMarketingandConsumerPsychologyprogrammeisdesignedtoteachacombinationofcritical,'strategic,andmethodological'skillsinmarketing,withanemphasisonconsumerbehaviour,psychologyandconsumptionculture.'Studentswilllearnhowtodevelopcustomerorientationapproachestodrive'strategiesandbrandingcampaigns,andhowtodeviseconsumerrelationshipswithindigitalenvironments.Youwillalsohavetheopportunitytopursueanindustry-basedconsultancyproject,applymarketingknowledgeand'skillstoreal-worldcases,andparticipateinbusiness'simulations.Graduatesofthisprogrammewillbewell-equippedtopursuerolesinmarketing-related'sectorsbothintheUKandinternationally,astheabilitytousepsychologytodriveconsumerengagementis'soughtwithinmanymarketingteamsinpublic,privateandthird'sectororganisations.Theymayalsowishtoconsider'specialisedrolesinconsumerresearch,customerinsightsorCRMcommunications.
*View details on institution website
Expected September 2025
Start date
September 2025
Mile End
Mile End Road,
Tower Hamlets,
London,
E1 4NS, SOUTHERN ENGLAND, England
*Price shown is for indicative purposes, please check with institution
01/09/2025
Start date
September 2025
Main Site
327 Mile End Rd, Bethnal Green,
London,
Bethnal Green,
E1 4NS, East London, United Kingdom
A 2:1 or above at undergraduate level in any subject. IELTS (Academic) minimum score 6.5 overall with 6.0 in each of Writing, Listening, Reading and Speaking; TOEFL minimum score 92 overall with 21 in Writing, 19 in Reading, 18 in Listening and 21 in Speaking.
*There may be different IELTS requirements depending on your chosen course.
Students of all backgrounds can enjoy an exceptional education, and all the culture that London has to offer, if they choose to study at Queen Mary.