International Marketing MSc University of the West of Scotland

OVERVIEW

Our MSc International Marketing is designed to produce critically informed, operationally capable marketing practitioners who will comfortably work within a variety of business environments.

Engaging a flexible, student-centred delivery model, the MSc will have a strong focus upon the practical requirements currently expected for marketing graduates, underpinned by relevant academic theory.

Heightened competition, more demanding and discerning customers, changing working practices, social and ethical responsibility are just some of the factors that need to be addressed and managed in modern organisation. Our MSc International Marketing will equip you with all the skills required to meet these challenges.

The modules offered will enable you to develop the essential skills and knowledge required to operate a marketing function successfully, with optional modules developing specialist knowledge such as international and global marketing; business-to-business marketing; and marketing, innovation, creativity and enterprise.

Teaching & Assessment

Our MSc International Marketing comprises three parts; each part containing a mixture of theory and practice core modules. There are three 20-credit modules in both Part 1 and 2 (Postgraduate Diploma - PgDip) with Part 3 consisting of a 60-credit theory/practice dissertation module. To attain the MSc, you must successfully complete the PgDip and an MSc dissertation (60 credits). The dissertation element builds on the skills and knowledge developed during the PgDip stage to produce an individual piece of relevant research.

A recognised innovative feature of our course is the approach of clinical simulation used for skills demonstration, practice, and development throughout the course, which allows you to practise skills in a realistic environment.