COVID-19 update: This course will start online and continue on campus later. Read more

What will I learn?

Our Marketing (Branding and Communications) MSc programme will develop your understanding of marketing from a strategic perspective. This course allows you to specialise and deepen your knowledge as you develop competitive brand management strategies.

This programme is ideal for those seeking to launch a career in marketing and communications, as well as those looking to further progress their knowledge.

On the course, you will learn both theory and practice of marketing at an advanced level, providing you with an in-depth, critical understanding of research methodologies, and marketing communications planning and strategy.

You will gain practical experience from live projects, critically analysing and developing strategies for real clients. Project briefs vary from launching a new product to expansion strategies. This commercial marketing experience will give you a head start when progressing your career.

This course is part of our Marketing MSc programme. All students complete the same core modules, then from the end of your first term you can tailor your course with specialisms and option modules. Other courses include:

Marketing MSc
Marketing (Digital Marketing) MSc
Marketing (Social Marketing) MSc
Marketing (International Marketing) MSc.

Course structure

The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.

All of our Marketing MSc courses share six core modules.

This specialist route includes one subject-specific module (Branding and Communications), but also shares a range of option modules which enable you to tailor the course to your interests and career aspirations.

In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, where you will make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.

Career prospects

A Marketing (Branding and Communications) MSc from Brighton Business School will help you to specialise and stand out in today's competitive job market. It will equip you with both the theoretical knowledge and practical skills necessary for a successful career.

The course has been designed for people wanting a successful and rewarding career in sectors including advertising, branding, communications, digital marketing, direct marketing, event management, public relations and sales.

The course is also ideal preparation for continuing your study at MPhil or PhD level or working as a professional researcher in marketing.

Students can exit with PGDip & PGCert.

Which department am I in?

School of Business and Law

Study options

Full Time (1 year)

Tuition fees
£15,300.00 (15,76,616) per year
This is a fixed fee

*Price shown is for indicative purposes, please check with institution

Start date

27 September 2021

Venue

Moulsecoomb Campus

Lewes Road,

Brighton,

Brighton and Hove,

BN2 4GA, England

Full Time (2 years)

Tuition fees
£15,300.00 (15,76,616) per year
Full time fee is 15,300 GBP; Placement year: International 2,100 GBP.

This is a fixed fee

*Price shown is for indicative purposes, please check with institution

Start date

27 September 2021

Venue

Moulsecoomb Campus

Lewes Road,

Brighton,

Brighton and Hove,

BN2 4GA, England

Entry requirements

For students from United States

Students need a four year bachelor degree. Minimum English language requirements: IELTS 6.0 (min 5.5 in all components).

For international students

Normally a good honours degree or equivalent is required. Work experience is useful but not essential. Applicants with non-standard entry qualifications will be considered. IELTS 6.5 overall with a minimum of 5.5 in each element.

*There may be different IELTS requirements depending on your chosen course.

Pathways options

Offered by other partners

This university accepts pathways courses from
  • Kaplan International College (KIC) London
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About University of Brighton

Brighton welcomes over 3,000 international students each year and holds a TEF ‘Silver’ award.

  • Home to over 3,000 international students each year
  • Offers 200+ courses in a huge range of subjects
  • Provides comprehensive career and employability support
  • Scholarships available for international students