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Marketing Communications and Advertising MSc Kingston University

UK

24 VIEWS

23

COVID-19 update: This course will start online and continue on campus later. Read more

Course info

Summary

Why choose this course?

Our Marketing Communications and Advertising MSc is accredited by the Chartered Institute of Marketing (CIM). You will gain a deep knowledge of each marketing communications channel, with a focus on advertising. The course's signature modules – Marketing Communications and Advertising Strategy and Digital Marketing Communications and Analytics – incorporate theoretical and practical elements of marketing communications strategy, digital advertising and campaign planning. Graduates from this course will be ready to jump into a variety of advertising, communications and digital marketing roles.

What you will study

Real 'pitching' experience in front of top marketing communication professionals. Career and employability focus through integrated tasks and workshops. Broad and deep knowledge across all areas of communications, with a focus on advertising. Highly interactive lecture sessions will develop your critical thinking by putting the emphasis on discussion and debate and the exchange of ideas between lecturers and students. You will put theory into practice through applied in-class exercises as well as an exciting assessment that enables you to devise a strategic communications plan via a live company brief. Guest lectures by specialist practitioners and industry experts will give you unique insight into the challenges faced by companies in today's competitive landscape.

Teaching and assessment

Assessment typically comprises exams (eg test or exam), practical (eg presentations, performance) and coursework (eg essays, reports, self-assessment, portfolios, dissertation).

After you graduate

Graduates from this course typically enter the workplace in a variety of communications, public relations and consultant roles, and have a strong foundation on which to progress their careers to the top. Some graduates decide to continue their studies at Kingston University though doctoral research, and many decide to use the skills they have learned to set themselves up in business.

Course options

Here are the different ways in which you can study Marketing Communications and Advertising MSc.

Full Time (1 year)

Tuition fees

£16,500.00 (17,06,433) per year

From

27-Sep-21

Venue

Kingston Hill

Kingston Hill,

Kingston upon Thames,

London,

KT2 7LB, England

Full Time (2 years)

Tuition fees

£16,500.00 (17,06,433) per year

Placement fees : £1,420

From

27-Sep-21

Venue

Kingston Hill

Kingston Hill,

Kingston upon Thames,

London,

KT2 7LB, England

Entry requirement for international students

Students need to have a good bachelor's degree, or equivalent, in any discipline. Overseas students will be required to demonstrate IELTS academic test in English with an overall score of 6.5, with no element below 5.5, TOEFL IBT with overall score of 88 with individual skills of R=22, L=21, S=23, W=22.

* Please check with your chosen school for the exact entry requirements for your programme.

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