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Marketing Communications MSc London South Bank University

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Course info

Summary

This programme will familiarise you with the concepts and tools of marketing communication and its vital role in business enabling you to implement both the tactical and strategic decisions available to the marketing communications manager. Accredited by the Chartered Institute of Marketing (CIM), this course will equip you for a career in the marketing arena in areas such as corporate marketing, advertising, public relations and market research. The core units provide the student with the necessary grounding in the marketing communications field. In addition to core marketing units the course provides specialist units in advertising, public relations and options in associated fields. In addition the contemporary themes associated with Integrated Marketing Communications (IMC) will also be developed. Marketing executives help develop marketing campaigns to promote a product, service or idea. The work can be exceptionally varied – from sourcing and placing adverts, to producing marketing materials such as leaflets and e-newsletters, to organising events. Excellent writing and confident presentation skills are essential to work in marketing. Good people skills are also a must as networking is particularly important. So is having a creative and adaptive mind. A traditional career path leads from marketing executive to senior marketing executive, then to marketing manager, and finally to marketing director. However the marketing industry is very broad, with many companies in all different sectors requiring varying degrees of marketing expertise, so options for progression vary considerably. LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search.

Course options

Here are the different ways in which you can study Marketing Communications MSc.

Full Time (15 months)

Tuition fees

£13,780.00 (12,18,111) overall cost

From

Sep-19

Venue

Southwark Campus

103 Borough Road,

Kensington and Chelsea,

London,

SE1 0AA, England

Full Time (12 months)

Tuition fees

£13,780.00 (12,18,111) per year

From

Sep-19

Venue

Southwark Campus

103 Borough Road,

Kensington and Chelsea,

London,

SE1 0AA, England

Entry requirement for international students

Students whose first language is not English need an IELTS score of minimum 6.5 overall with a minimum of 5.5 in each individual component.

London South Bank University*

Find your nearest IELTS test centre and test dates

* Please check with your chosen school for the exact entry requirements for your programme.

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