Marketing

Keele University

Start your journey to becoming a highly creative and skilled marketing professional, with the expertise to excel in a variety of sectors. Develop your understanding of essential marketing theories and techniques and gain real-world experiences to enhance your career potential.

Course overview

Effective marketing is at the heart of a business's success. Without it, how would organisations compete in a crowded marketplace, build brand awareness, communicate with consumers or leverage the opportunities digital marketing creates? Our marketing programme allows you to specialise in this dynamic field, exploring diverse marketing approaches, techniques, and strategies employed by different types of organisations. Our comprehensive curriculum ensures that you can deliver impactful and positive marketing results in your professional journey upon graduation.

You’ll study marketing theory and its application, analyse contemporary marketing practices, examine world-famous companies and explore insights from seminal thinkers and practitioners.

Practical, career-focused teaching and learning ensures that you can apply the theory you’re learning to real-world scenarios that will build your expertise and confidence. We will also get you thinking about sustainability and business ethics so when you begin work or start your own business you can be a force for good in the world.

Our built-in Professional and Academic Development Programme spans your entire degree. Designed to fully prepare you for securing a great job or starting a business, you will develop your professional skills, creativity, confidence, critical thinking and problem-solving abilities. Our aim? To ensure you graduate with clear goals and impressive experiences to show future employers or investors. You’ll benefit from Keele Business School’s strong industry connections, placement or entrepreneurship opportunities, hands-on practical experiences, and invaluable real-world insights such as through our Global Challenge Pathways.

Foundation year

Our Foundation Year provides an excellent alternative route to Keele, providing a unique opportunity to better prepare for your chosen degree, and with guaranteed entry onto your undergraduate course once you successfully complete your Foundation Year.

This extra year of study can improve your academic skills, expand your subject knowledge, give you a better understanding of higher education and, perhaps most importantly of all, build your confidence.

Your future career

Our Marketing BA programme will give you a broad range of subject-specific and highly transferable skills relevant to working in the modern marketing environment. You can use the skills you’ve learned in different organisations, not just business enterprises, but health services, local and central government, charities and in educational institutions such as universities.

You’ll have a solid understanding of the core principles of marketing combined with your creative mindset, better critical thinking expertise, and enhanced communication skills. This, together with our Professional and Academic Development Programme, will provide you with an excellent personal and professional portfolio to build a flourishing career as a marketing professional.

Jobs that a graduate of this course could go on to do include:

Digital Marketing Manager

Communications Manager

Management Consultant

Chartered Management Accountant

IT Consultant

Sales Executive

Logistics Manager

Banker

Investment Analyst

Operational Researcher

Duration of study: 3 years / 4 years with international, placement or entrepreneurship year