Master of Business Administration (Digital Marketing)

University of Hertfordshire

About the course

The Master of Business Administration program will equip you with a critical understanding of business and management essentials, covering areas such as people management, strategic marketing, and financial proficiency. You’ll develop strategic leadership skills crucial for success in the professional world, and the ability to assess organisational strategic positioning.

In our Masters of Business Administration (Digital Marketing) programme, you'll immerse yourself in the dynamic world of digital marketing, focusing on three core pillars: Digital Marketing Tools and Channels, Strategy and Planning, and Management. You’ll have the opportunity to explore current and emerging cutting-edge trends while mastering advanced practices like resource management, performance measurement, and integration across different aspects digital marketing.

As a Hertfordshire MBA student, you’ll be supported by first-class facilities, including our virtual learning environment, StudyNet, which provides access to other students, lecture notes and over 100,000 e-books and e-journals.

Additionally, you’ll benefit from teaching and supervision by our expert research-active staff, several of whom are world leaders in their field and act as consultants with leading organisations such as Roche, Camelot and BDO Hayward.

Careers

We’ve embedded career development into every part of our MBA. The programme provides cutting-edge theory-based learning, delivered through real business problems. You’ll also benefit from guest lectures networking opportunities delivered by business practitioners and MBA Alumni.

You’ll also have access to our career coach boost your career with sessions on topics including personal branding, personal impact, and difficult conversations. Our Business School careers team will invite you to join our vibrant alumni network and attend regular career-focused events.

During your MBA, you’ll be involved in a Young Enterprise (YE) Start-up Programme, distinct from a traditional work placement. You’ll participate in a live ‘business incubator’, establishing and managing your own business or social enterprise, from the company name and defining your product or service, to mastering the finances.