MSc Marketing Management (Digital) - 16 month

Bournemouth University

This Master’s degree is a conversion course - ideal for graduates who would like to change subjects or career direction in response to the growing demand for graduates in managerial roles with the skills to design and manage digital marketing strategies.

Why study MSc Marketing Management (Digital)?

• Learn about a range of digital marketing concepts underpinned by the digital marketing planning process including analysis, planning, implementation and control
• Confidently evaluate the effectiveness of various digital marketing tools
• While specialising in digital marketing, study broader marketing management concepts such as strategy setting, product development, communications and branding
• Develop your personal leadership and management skills to become a competent and successful manager
• Choose to complete an optional 30-week work placement in a marketing-related role to further enhance your employability.

Course accreditation

The accrediting bodies on this course are renowned industry-wide for promoting excellence and the highest standards, all of which is reflected in the Bournemouth University Business School experience.

Association to Advance Collegiate Schools of Business (AACSB)

Our Association to Advance Collegiate Schools of Business (AACSB) accreditation is a hallmark of excellence that has been awarded to fewer than 5% of business schools worldwide.

CIM Graduate Gateway

Gain Chartered Institute of Marketing (CIM) professional qualifications through the Graduate Gateway scheme as well as exemptions towards a CIM Diploma in Professional Marketing.

Institute of Data & Marketing (IDM)

This course is also accredited by the Institute of Data & Marketing (IDM). Upon successful completion, you will be awarded the IDM Certificate in Digital and Data-Driven Marketing.

Typical starting job roles

After completion of this course typical job roles can include:

• Marketing Manager
• Digital Marketing Manager
• Social Media Manager
• Omni-channel Manager.

Please see our website for the application deadlines. You should apply as early as possible to be considered for your course of choice.? If you require a student visa, apply for the visa as soon as you have an unconditional offer and receive your CAS.?There may be delays in visa processing in your country and you need to be in Bournemouth ready to study for the start of term.