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MSc Strategic Sport Marketing Leeds Beckett University

UK

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COVID-19 update: This course will start online and continue on campus later. Read more

Course info

Summary

COURSE OVERVIEW

Develop core competencies which sit at the heart of sport marketing and benefit from gaining an applied industry insight into the dynamic global sport marketplace.

You will develop a sound theoretical and applied understanding of the subject area during your taught programme. The MSc Strategic Sport Marketing has been designed to enable you to work independently and collaboratively through a range of workshops, debates, reflective tasks and authentic assessments. Building on your industry expertise, this will ensure you are developing the core capabilities in a range of sport market contexts whilst developing valuable skills in communication, problem-solving and strategic decision making thus benefiting your work place opportunities.

Practical activities such as creating marketing communication plans, digital marketing campaigns, carrying out brand audits and consumer experience evaluations will enable you to develop your expertise and become a confident marketing practitioner.

Your modules will cover a wide range of topics such as strategic sport marketing, sponsorship, branding, consumer insight, media and digital marketing. You will drive the focus of your independent project by choosing to complete an in-depth written dissertation, a business plan, or a consultancy project that will see you work with an organisation in industry. This will enable you to develop your expertise in responding strategically to the changing global sport landscape.

Sport is a global business and is becoming more unpredictable due to dynamic changes in the global landscape, making it ever more challenging for marketing professionals to understand their markets and respond strategically to achieve their organisational and marketing objectives. This course combines specialised marketing skills with expert knowledge of the sport industry which will make your CV standout whether you are wanting to get into this profession or are looking to advance to the next stage in your marketing career.

Tutors with established links to major professional sports bodies will support you throughout your course and their research-informed experience will provide varied learning opportunities so you can gain a balanced perspective of the discipline. We work closely with local organisations such as Leeds Rhinos and Yorkshire County Cricket Club, and we welcome industry speakers, such as representatives of the Rugby Football League and international marketing agencies, to bridge theory and practice.

TEACHING & LEARNING

Independent study is a crucial part of learning at university and you will be required to undertake many hours of self-directed research and reading, and preparation and writing of assessments. Your course is delivered through a number of modules, which will help you to plan your time and establish a study routine. Outside of your lectures, workshops and tutorials, a range of support is available to assist with your independent study. Our subject-specific librarians will be on hand to direct you to the specialist learning and study-skill resources. You’ll also be assigned an academic advisor to give you tailored feedback and support.

Our silver status in the latest Teaching Excellence Framework, reflects our commitment to deliver high-quality teaching, learning and outcomes for our students.

Course options

Here are the different ways in which you can study MSc Strategic Sport Marketing.

Full Time (1 year)

Tuition fees

£14,000.00 (14,38,755) per year

The amount you will pay is fixed at this level for each year of your course.

*Price shown is for indicative purpose, please check with institution

From

20-Sep-21

Venue

Headingley Campus

Headingley,

Leeds,

Leeds,

LS6 3QS, England

Entry requirement for international students

Applicants should either have a second class honours degree in the cognate subject of Sport, a second class honours degree in a non-cognate subject supported by evidence of an aptitude for the subject applied for, or have equivalent experience or training, normally from within the work environment. IELTS 6.5 with no skills below 6.0, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.

* Please check with your chosen school for the exact entry requirements for your programme.

Contact Leeds Beckett University

To get more information about studying at this University