Understand sport branding, campaigns and event promotion. You’ll learn to connect with audiences using modern marketing tools.
Promoting and marketing sport is a growing industry. You’ll develop as a dynamic sport marketer to prepare for an exciting career in this vibrant field.
As part of your course, you’ll:
Gain insight into specific aspects of sport marketing in a changing global environment
Discover how sport marketing contributes to the success of sports performers, teams, organisations, events and related industries
Learn how to connect and interact with various audiences through broadcasting, branding, print and digital campaigns
Analyse consumer behaviour
Develop an understanding of media technologies and how they can be used to communicate with a target market
Build skills in gaining sponsorship, writing press releases, event management, business planning, and setting up a small business
Along with developing your broadcasting, sponsorship and media liaison skills, you’ll gain knowledge of bespoke sports marketing initiatives and the crucial role they play in driving sport forward.
Teaching & Learning
Independent study is a crucial part of learning at university and you will be required to undertake many hours of self-directed research and reading, and preparation and writing of assessments. Your course is delivered through a number of modules, which will help you to plan your time and establish a study routine. Outside of your lectures, workshops and tutorials, a range of support is available to assist with your independent study. Our subject-specific librarians will be on hand to direct you to the specialist learning and study-skill resources. You’ll also be assigned an academic advisor to give you tailored feedback and support.
Career Prospects
The growth in recent years of sport as big business has opened up a world of possibilities, with roles available in social media, sponsorship, wearable technologies, commercial sales and fan-relationship management. Our students have gone on to be high-flyers in the sport marketing world, working in sponsorship, branding and social media for Sky Sports, O2 and Premier League clubs such as Manchester United and Liverpool.
*Price shown is for indicative purposes, please check with institution
September 2026
Headingley Campus
Beckett Park,
Headingley,
Leeds,
LS6 3QS, Northern England, United Kingdom
*Price shown is for indicative purposes, please check with institution
September 2026
Headingley Campus
Beckett Park,
Headingley,
Leeds,
LS6 3QS, Northern England, United Kingdom
UCAS Tariff Points: 104-120 points required (Minimum 64-80 from two A Levels or equivalent, e.g. BTEC Nationals or Cambridge Technicals, excluding General Studies), GCSEs - GCSE English Language and Maths at Grade 4 or above (Grade C for GCSEs taken before 2017) or equivalent. Key Skills Level 2, Functional Skills Level 2 and the Certificate in Adult Literacy and Adult Numeracy are accepted in place of GCSEs. Access to HE Diploma - Pass overall with 104-120 UCAS tariff points, T Levels - Pass overall with 104-120 UCAS tariff points, including a C or above on the core, Scottish Awards - 104-120 UCAS tariff points from a minimum of 5 Highers of which at least 2 must be grade B or above, Irish Leaving Certificate - 104-120 UCAS tariff points from a minimum of 5 subjects at higher level of which at least 3 must be grade H3 or above. International baccalaureate - 104-120 UCAS tariff points from a minimum of 3 Highers of which at least 2 must be grade H5 or above. IELTS 6.0 with no skills below 5.5, or an equivalent qualification, TOEFL iBT total of 79 to 89 Minimum for Reading (18), Listening (17), Speaking (20) and Writing (17).
*There may be different IELTS requirements depending on your chosen course.
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Leeds Beckett offers a world-class student experience - QS 5-star rated and ranked Top 5 in the UK for international students (Whatuni 2025).
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