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Accelerated Certificate Program - ACP Digital Marketing and Communications University of California, Irvine Division of Continuing Education

USA

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Course info

Summary

As digital marketing rapidly evolves to be the central pan of marketing in today’s global environment, understanding and leveraging this powerful tool is essential for all marketing professionals and business people. Gain a comprehensive examination of tactics and strategies across social media, mobile marketing, online analytics, and search engine marketing aimed at achieving business goals such as acquiring, converting, and retaining online customers.

By examining emerging and leading-edge technology and practices, understand how to integrate new tactics and strategies with traditional marketing tools and practices aimed at capturing new customers, building customer loyalty, providing superior customer service, developing new products, improving profitability and conducting marketing research. Learn the value of and methods for determining return on investment of Internet marketing programs as well as online visitor and buyer behavior, learn how to develop an Internet marketing strategy and plan with the goal of maximizing your marketing budget.

Benefits

  • Apply digital marketing tools, strategies, tactics, and best practices to achieve marketing goals and objectives
  • Identify the key business drivers for digital and mobile adoption
  • Develop and manage a marketing campaign for achieving defined marketing goals and objectives
  • Determine the most lucrative marketing strategies for acquisition, conversion, and retention of customers/clients
  • Interpret marketing metrics and analytics to measure the impact and
  • the effectiveness of marketing strategies, tactics, and campaigns

Course options

Here are the different ways in which you can study Accelerated Certificate Program - ACP Digital Marketing and Communications.

Full Time (3 months)

Tuition fees

Certificate tuition: USD $7,900 (Approximate total cost: USD $13,700, excludes airfare); Internship tuition: USD $2,900

*Price shown is for indicative purpose, please check with institution

From

30-Mar-20, 22-Jun-20

Venue

University of California, Irvine Division of Continuing Education

Building CE-3 #234,

Pereira at Brandywine,

California,

92697, United States

Entry requirement for international students

Evidence of a university degree and/or substantial academic or professional experience.
Demonstration of English language proficiency (one of the options below). Please submit scores from tests taken within the past two years.

English proficiency tests accepted

  • 71 iBT TOEFL
  • 530 PBT TOEFL or 17 on each section
  • 685 TOEIC
  • 6.0 IELTS
  • B2 CEFR or ISE
  • 3.5 iTEP
  • 50 Pearson Academic
  • Advanced Cambridge
  • EIKEN Japanese Test in Practical English “Grade pre-1”
  • GEPT “High-Intermediate”

Completion of English language school

  • UCI 10-Week Intensive ESL: Level 5
  • Kaplan International: Higher Intermediate
  • FLS International: Level 16
  • ELS Language Centers: Level 112

University degree was completed in the U.S., Australia, U.K., or another country where instruction was taught in English

Students must be at least 18 years of age or older

Contact University of California, Irvine Division of Continuing Education

To get more information about studying at this University