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B.S. in Marketing Iowa State University



COVID-19 update: This course will start online and continue on campus later. Read more

Course info


The Department of Marketing offers a major in marketing. Students will complete the general education requirements (including business foundation courses), and business core requirements for the Bachelor of Science (B.S.) degree and 18 credits in the major.

A major in marketing acquaints students with the management decisions that surround the satisfaction of customer needs in the purchase and use of goods and services. Examples of marketing decisions areas are product development, pricing, marketing communication, marketing analytics, and personal selling. Completion of the major prepares students for careers such as product manager, marketing analyst, digital marketing specialist, marketing consultant, advertising or promotions manager, marketing researcher, sales representative or manager, and special event manager; in the public and private sectors.

The instructional objective of the Marketing department is to provide knowledge of the marketing process and an understanding of its functions. The students are expected to develop decision-making skills, computational skills, and communication skills with appreciation for global marketplace and ethical concerns. In addition to the basic business foundation and core courses, marketing majors are required to complete 18 credits of marketing or department approved courses.

Course options

Here are the different ways in which you can study B.S. in Marketing.

Full Time (4 years)

Tuition fees

$26,140.00 (19,16,046) per year

*Price shown is for indicative purpose, please check with institution




College of Business

2200 Gerdin Business Building,

2167 Union Drive,



50011, United States

Entry requirement for international students

Students must meet the requirements for admission as indicated below: 4 years of English or your native language; 3 years of science (including at least two years of laboratory science courses which emphasize elements of biology, chemistry, or physics); 3 years of math (including algebra and geometry); 2 years of social studies; SAT or ACT test scores are not required for admission, but providing them will speed up your admission decision. SAT or ACT is required for freshman scholarship consideration.

English Language Requirements:

TOEFL - Internet-Based TOEFL (IBT) score of 71 with a minimum score of 17 in both the Writing and Speaking sections and Paper-Based TOEFL (PBT) score of 530

IELTS - Overall band score of 6.0 with no sub score below 5.5

PTE - Score of 48

* Please check with your chosen school for the exact entry requirements for your programme.

Contact Iowa State University

To get more information about studying at this University