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Bachelor of Applied Arts (B.A.A.) in Integrative Public Relations



What will I learn?

Program Overview

Integrative public relations combines courses and expertise from three departments — Journalism, Broadcast and Cinematic Arts, and Communication — and electives from departments throughout the university to create a comprehensive yet flexible program designed to prepare you for a successful public relations career.

Why This Program & What You'll Learn

Organizations of all kinds - from global companies to local nonprofits - rely on their relationships with the stakeholders to survive and succeed. Public relations professionals are the talented communicators who manage those relationships. They're creative problem-solvers who thrive in fast-paced environments. They're both able to execute major initiatives that require months or years of planning and nimbly respond to unplanned events.

In our IPR program, you’ll develop writing, planning, problem-solving and business skills. You’ll take core courses from three relevant disciplines: journalism, broadcasting and communication. Choose electives and additional coursework based on your specific interests like social media, video production, graphic design or the psychology of advertising. You’ll learn what it takes to be an effective strategic communicator for any type of institution.

Program Highlights

You'll have the opportunity to gain real-world experience through:

100% of our students complete at least one internship as part of their program.

Our student-run PR agency, PR Central, which serves campus and community clients.

Our chapter of the Public Relations Student Society of America (PRSSA). PRSSA is a nationally affiliated pre-professional association offering portfolio-building opportunities, educational events, and scholarships.

Which department am I in?

College of Arts and Media

Study options

Full Time (4 years)

Tuition fees
$20,400.00 (16,83,168) per year
Lower Level Tuition (less than 56 credits): USD $19,200 Per Year; Upper Level Tuition (56 credits or more): USD $20,400 Per Year
Application deadline

15 May 2023, 1 October 2023

Start date

15 May 2023, 26 June 2023, 28 August 2023, 8 January 2024


Central Michigan University

1200 S Franklin St,



48859, United States

Entry requirements

For students from United States

Students must have attended all secondary and post-secondary institutions.

For international students

  • Students are required to complete all secondary and post-secondary institutions.

English Language Requirements:

  • (TOEFL): A score of 500 PBT/61 IBT is required for admission with stipulations or 550 PBT/79 IBT for regular admission.
  • (IELTS): A score of 5.5 required for admission with stipulations or 6.5 for regular admission.
  • Pearson Test of English: A score of 44 for admission with stipulations or 53 for regular admission.
  • Michigan English Test (MET): A score of 52 is required for regular admission.
  • International Baccalaureate (IB): A grade of 5 in English at the Higher Level is required for regular admission.
  • Advanced Placement (AP): A score of 4 on the English Language or English Literature Exams.
  • General Certificate of Secondary Education (GCSE) or General Certificate of Education (GSE): a score of A or B on the English Language Exam.
  • SAT Evidence-based Reading and Writing (EBRW) score of 520
  • ACT English score of 21.
  • ELS Language Center Program: Completion of Level 112 for regular admission.
  • ELI (CMU English Language Program): Successful completion of the required CMU ELI courses with confirmation by the ELI Office.

*There may be different IELTS requirements depending on your chosen course.