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Bachelor of Arts in Strategic Communication Washington State University



Course info


Students studying strategic communication learn to communicate creatively and persuasively to build mutually beneficial long-term relationships between organizations and the public. Coursework in the program emphasizes theoretically grounded, data-based decision-making to solve problems and innovate.

Students major in either public relations or advertising and graduate with marketable job skills such as persuasive writing, survey research, and campaign management.

Public relations majors learn how to foster beneficial relationships with key stakeholders to build and maintain a positive public image for a company or person.

Advertising majors learn how to effectively appeal to consumers by designing and evaluating advertising initiatives using a variety of media platforms.

In each undergraduate major, senior-level students complete a culminating course in which they produce professional work products for a real-world client.


The strategic communication major begins with these core courses:

Digital Content Promotion
Quantitative Research Methods

After completing the core, you’ll be ready to dive deeper into the areas that interest you most.


Focus your major by specializing in either public relations or advertising.

Public relations core

Reporting Across Platforms
Principles of Public Relations
Media Strategies & Techniques for PR
PR Management and Campaigns
Specialization Elective

Advertising core

Advertising Principles and Practices
Creative Media Strat & Tech for Adv
Media Planning
Advertising Agency Ops and Campaigns
Specialization Elective


Choose four communication courses that support your focus area. This is your opportunity to customize the major to your own strengths and goals.

Internships can count for elective credit too, so you have opportunities to get professional experience and course credit at the same time.



Careers in public relations could include media relations manager, corporate communication, public relations representative/specialist, lobbyist, investor relations, account executive, development officer, university relations, public affairs/information officer, and hospital relations.


Advertising students often go on to career positions like these: advertising or marketing specialist, copywriter, account executive, sales manager, media planner, media buyer, creative director, media sales representative, and public opinion researcher.


Because they build skills in critical and creative thinking, writing, research, teamwork (and communication, of course!), communication majors are highly valued by employers in a wide variety of fields.

A communication major can have high crossover value in areas like business, education, government and politics, international relations, social and human services, health-related careers, and law.

Course options

Here are the different ways in which you can study Bachelor of Arts in Strategic Communication.

Full Time (120 semester hours)

Tuition fees

$26,850.00 (20,30,330) per year


19 Aug, 13 Jan


Edward R. Murrow College of Communication

Washington State University,



99164, United States

Entry requirement for international students

To be considered for admission to Washington State University as a freshman, a student needs to complete at least 12 years of school, culminating in an appropriate secondary certificate or external examination.

Schooling should include preparation in humanities, mathematics, basic sciences, and social sciences.

WSU requires a minimum grade point average of 2.70 (on a 4.00 scale) for admission as an international freshman.

TOEFL score 213 computer-based (CBT), 79 internet-based (iBT), 550 paper-based (PBT), IELTS 6.5, MELAB 77.

Washington State University*

Find your nearest IELTS test centre and test dates

* Please check with your chosen school for the exact entry requirements for your programme.

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