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Bachelor of Business Administration (BBA) in Digital Media Management St. Edward's University


Course info


Students in the Digital Media Management program study digital communication and contribute to the conversation, both in business and entertainment.

They learn how to manage various forms of digital media, including music, television, movies and games, and explore the business world’s adoption of digital. In addition to core business areas, such as accounting, marketing, economics and management, students delve into digital marketing, project management and social networking.

Digital media is a dynamic and rapidly expanding industry:

The information sector, which includes media, research and development, computer systems, telecommunications and advertising, accounts for more than one-third of the U.S. GDP.

A central trend in this sector is the merging of media, communication and entertainment.

Almost half of all new capital investment in the U.S. is devoted to IT.

Austin’s gaming industry represents the most dynamic digital media business growth in Texas.

Austin’s digital media industry includes some of the most prominent studios.?

Major Requirements: The Bachelor of Business Administration (BBA) in Digital Media Management requires 66-67 hours of major coursework.

General Education Requirements: The Digital Media Management degree requires 44 hours of general education requirements that students complete over four years in addition to their major courses and electives.

Course options

Here are the different ways in which you can study Bachelor of Business Administration (BBA) in Digital Media Management.

Full Time (4 years)

Tuition fees

$46,690.00 (34,22,349) per year


13 Jan


The Bill Munday School of Business

3001 South Congress,



78704, United States

Entry requirement for international students

Students in secondary college preparatory programs, students desiring to transfer from accredited colleges and universities, and students presenting the General Educational Development (GED) degree are eligible to apply for admission.

English proficiency: TOEFL 61 (iBT), 500 (pBT); IELTS - 5.0; IB Exam 5 (English Higher Level).

* Please check with your chosen school for the exact entry requirements for your programme.

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