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Bachelor of Science in Advertising University of Florida




Course info


The advertising curriculum is designed to provide a foundation for problem-solving, strategic thinking, and persuasion techniques that drive audience-centered marketplace communications. Skills attained can be applied to the advertising industry, to entrepreneurism, and to health marketing, among others. Learning outcomes prepare students for the challenges of culturally diverse and technologically changing marketplaces.

UF's Department of Advertising consistently ranks as one of the top U.S. advertising programs. It is based in a college accredited by the Accrediting Council for Education in Journalism and Mass Communication. The department's curriculum, among the most comprehensive in the United States, is taught by a faculty with the knowledge and experience to bring a balance of professional skills and conceptual orientation to the classroom.

Students choose one of two specializations:

Advertising Agency

The Advertising Agency specialization emphasizes skills that are necessary for entry-level positions in an advertising agency and is designed to provide a foundation for advancement to positions of leadership in these organizations. This track introduces students to the concepts and skills needed to prepare for careers in account management, account planning, media planning, research, art direction and copywriting. All students in the Advertising Campaigns course are required to complete a program-level assessment.

Persuasive Messaging

The Persuasive Messaging specialization focuses on the skill set required to engage media audiences through the use of strategic, persuasive communications. The track emphasizes the concepts and application of audience and media analytics, advertising sales, brand storytelling, and message persuasion. The track prepares students for careers in a broad array of industries and organizations.

Course options

Here are the different ways in which you can study Bachelor of Science in Advertising.

Full Time (124 credit hours)

Tuition fees

$28,658.00 (21,47,559) per year


06 Jan, 24 Aug


College of Journalism and Communications

2096 Weimer Hall,

1885 Stadium Road,



32611, United States

Entry requirement for international students

Students must have completed a secondary and college or university credentials from non-U.S. institutions.

The university will require the following minimum scores on the redesigned SAT: SAT Reading = 24, Writing and Language = 25 and Math = 24. On the ACT, a minimum score of 19 on the Reading section and 19 on the Math section.

Minimum scores requirements are as follows:

TOEFL: Paper-Based: 550; Internet-Based: 80



* Please check with your chosen school for the exact entry requirements for your programme.

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