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Bachelor of Science in Business - Marketing Major Indiana University Bloomington



Course info


Marketing encompasses all activities related to the creation, promotion and distribution of goods and services by producers, for consumers. Areas of study include buyer behavior, the development of new products, pricing policies, channels of distribution (including retailing), advertising, professional selling, marketing research and marketing strategy. Marketing requires a combination of analytical, interpersonal, creative and leadership skills.

Professional Sales

Professional sales representatives provide products and services to other businesses. These corporate representatives create value for their business customers by fulfilling needs and helping solve customer problems.

Corporate Retailing

Assistant buyers help determine which products to order and in what quantities, making decisions based on customers’ wants, new product trends and profitability.
Planners analyze data and regional differences to determine how much of each product should be sent to each store, ensuring customer demand is met.
Product Developers help create brand-new products—from the raw materials to the finished goods—based on customer research, market trends and profit goals.

Marketing Research

Marketing research analysts collect, analyze, interpret and present data for managerial decisions. In a consulting role, you’ll help managers and clients with new product launches, including pricing decisions, measuring advertising effectiveness, sales forecasting and other brand-related opportunities.


As an account executive, top marketers will rely on you for strategic ideas to reach target consumers with messages and media that match their motivations to pick one brand over another.

Brand Management

Being a brand manager is like running your own business. You make decisions regarding all aspects of the brand, interact with internal and external partners and have bottom-line responsibility for the brand’s performance

Course options

Here are the different ways in which you can study Bachelor of Science in Business - Marketing Major.

Full Time (Minimum of 120 credit hours)

Tuition fees

$37,297.00 (27,33,848) per year

Tuition and fees: USD $7,400 for summer; This fee is for 2019 and it may subject to change for the coming year.


13 Jan, 24 Aug


Kelley School of Business

Godfrey Graduate and Executive Education Center,

1275 E. 10th Street,



47405, United States

Entry requirement for international students

Applicant must have completed a diploma from an accredited high school (or must have completed the Indiana High School Equivalency Diploma)

Applicant must have TOEFL score of 79 on internet-based test, 550 on paper-based test, IELTS score of 6.5 and PTE score of 53.

* Please check with your chosen school for the exact entry requirements for your programme.

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