What will I learn?
Develop digital business & e-commerce competencies and launch your career in e-commerce and the retail industry. UNT’s Digital Business & E-Commerce Program is the only one of its kind in the nation. The program focuses on the innovative aspects of e-commerce, and consists of industry-relevant courses to prepare students to compete in this digital-driven landscape. The digital business & e-commerce program gives students a comprehensive foundation in e-commerce, websites and digital platforms, digital retail analytics, digital retail marketing strategies, search marketing, SEO, social media marketing, CRM, user experience and design, content development and strategy and website design. We work with industry partners in the digital, tech and e-commerce retail verticals to provide opportunities for mentoring, internships and employment upon graduation. Register for an informative webinar session with us, where you can learn all about our BS degree program, curriculum, and the unique opportunities it offers. Companies are placing more emphasis on digital business & e-commerce as they respond to today's digitally connected consumers. Consumers expect seamless experiences across all touchpoints and devices - whether in-store, at home, at work or on the road. By taking courses in design architecture, social media, digital retailing analytics, consumer behavior, buying, sourcing, and logistics, students learn marketable skills that can be leveraged across many product categories. Competencies in diversity, research methods, technology applications, consumer theory, and omnichannel strategies and make graduates of the digital business and e-commerce program ready to lead a 21st-century workforce.
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