What will I learn?

Marketing involves developing goods and services to satisfy customers’ needs and then making them available at the right places, at the right times and at competitive prices. Marketing also provides information to help customers decide whether specific goods and services will meet their needs.

Recent changes in social and economic systems have created new challenges for marketing professionals. Increasingly, they must focus on both domestic and global opportunities and the explosive changes that new technology brings. They must also be continually responsive to cultural differences, quality concerns and ethical issues.

A career path in marketing typically begins in an entry-level position in advertising, retailing, marketing analytics, marketing consulting, or professional selling. Opportunities are available in manufacturing, wholesale and retail, as well as nonprofit organizations such as universities, government agencies, relief agencies and charitable organizations.

Success in marketing requires understanding a number of fundamental concepts, principles, theories, tools and techniques. Courses are designed to help students acquire this knowledge and to develop competencies needed throughout a marketing career.

The Department of Marketing offers students interested in advertising several opportunities for building skills specific to that career, and for networking with advertising professionals. In addition to taking advertising courses, students can attend professional conferences, participate in local, regional, and national advertising campaign competitions, and tour top advertising agencies.

The Advertising Strategy track supplements their degree by tailoring directed elective courses and building specific advertising skills. It also provides recruiters a means of identifying top students interested in advertising.

Students who complete the Advertising Strategy track are well-prepared for careers in advertising account services or brand management, or they may choose to specialize in related areas such as media planning, social and digital media, or public relations.

Which department am I in?

Mays Business School

Study options

Full Time (4 years)

Tuition fees
$37,890.00 (28,17,849) per year
Start date

Expected August 2021


Mays Business School

Wehner Building,

4113 TAMU,



77843, United States

Entry requirements

For students from United States

Other English Language Requirements: TOEFL score of 600 (paper test); PTE Academic score of 68.

For international students

High school/secondary transcript

English proficiency can also be demonstrated by:

a minimum TOEFL score of 80 iBT or

a minimum PTE Academic score of 53

a minimum IELTS score of 6.0 overall band

When to Apply:

Spring/ August 1; Fall/December 1

*There may be different IELTS requirements depending on your chosen course.