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BBA in Marketing, Professional Selling and Sales Management Track Texas A&M University

USA

18

Course info

Summary

Marketing involves developing goods and services to satisfy customers’ needs and then making them available at the right places, at the right times and at competitive prices. Marketing also provides information to help customers decide whether specific goods and services will meet their needs.

Recent changes in social and economic systems have created new challenges for marketing professionals. Increasingly, they must focus on both domestic and global opportunities and the explosive changes that new technology brings. They must also be continually responsive to cultural differences, quality concerns and ethical issues.

A career path in marketing typically begins in an entry-level position in advertising, retailing, marketing analytics, marketing consulting, or professional selling. Opportunities are available in manufacturing, wholesale and retail, as well as nonprofit organizations such as universities, government agencies, relief agencies and charitable organizations.

Success in marketing requires understanding a number of fundamental concepts, principles, theories, tools and techniques. Courses are designed to help students acquire this knowledge and to develop competencies needed throughout a marketing career.

Students who are looking to expand their communication and relationship building skills should consider the Professional Selling and Sales Management track. Students in this program will take four sales-related directed electives that provide real world scenarios and role-plays which help them build skills that are critical for a successful career in sales and marketing.

Upon graduating in the sales track, students will have enhanced their interpersonal communication skills in a business environment which gives them a distinct advantage in the job market regardless of the planned career path.

Course options

Here are the different ways in which you can study BBA in Marketing, Professional Selling and Sales Management Track.

Full Time (4 years)

Tuition fees

$37,890.00 (27,76,769) per year

From

13 Jan, 24 Aug

Venue

Mays Business School

Wehner Building,

4113 TAMU,

COLLEGE STATION,

Texas,

77843, United States

Entry requirement for international students

High school/secondary transcript

English proficiency can also be demonstrated by:

a minimum TOEFL score of 80 iBT or

a minimum PTE Academic score of 53

a minimum IELTS score of 6.0 overall band

When to Apply:

Spring/ August 1; Fall/December 1

* Please check with your chosen school for the exact entry requirements for your programme.

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