BFA in Visual Communication - Emphasis in Art Direction Texas A&M University-Commerce

The emphasis in Art Direction prepares students for professional positions as creative team leaders who target specific market audiences, and produce client branding, single ads or campaigns in printed, broadcast and interactive media. Courses in art direction and advertising emphasize the development of concepts from infancy through the finished product. The Art Direction student gains proficiency in creating headlines, copy, layout and storyboarding, is partnering with copywriting students, as well as in directing the work of designers, photographers, illustrators and other contributions.

The BFA in Visual Communication is an intensive baccalaureate degree that prepares students for professional opportunities in the fields of advertising and design. Students pursuing the degree will choose from the following emphases, each of which has a specified sequence of courses: Art Direction, Design, or New Media. Each emphasis requires the student to complete the 42-semester hour University Studies curriculum and a common core of freshman and sophomore-level art courses. These courses may be taken at A&M-Commerce or any accredited two or four-year institution. The BFA in Visual Communication does not require a minor area of concentration.