BS in Advertising

San Jose State University

In the world of competitive business, companies are always looking to gain an edge for their products or services. Advertising gets them that edge. Successful modern advertising takes creativity and innovation. The School of Journalism and Mass Communications can give you the skills to make a difference in this dynamic field.
This is the essence of our motto ''Learn by Doing''. Advertising work can be done outside of the classroom, learn to work with real people on real projects, compete in national competitions, and learn about the real advertising world. We encourage you to learn by doing through every experience you have here. Our school is full of student organizations, internship opportunities and study abroad options designed to facilitate discovery through actual involvement. The JMC experience will enhance your learning environment and fine-tune your media communications skills with real and relevant programs.
Program Learning Objectives (PLOs)
Demonstrate knowledge of the diversity of groups in a global society in relationship to communications.
Demonstrate the ability to think critically, creatively, and independently.
Write correctly and clearly in forms and styles appropriate for the communication professions, audiences, and purposes they serve.
Demonstrate the ability to use tools and technologies appropriate for the communications profession in which they work.

College of Humanities and the Arts