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BS in Retailing and Consumer Behavior University of Wisconsin - Madison



Course info


Retailing and consumer behavior (RCB) leverages technology and research to understand and improve the global customer experience. This bachelor of science degree blends business and analytics with creativity, trend tracking, and technology. Students develop the skills to work in an industry that powers economies and offers ample employment opportunities, including online retailing and social commerce professions. Our experienced faculty guide RCB students through an inspiring and flexible curriculum that prepares them for careers in a dynamic and globally-focused industry. Explore the world of commerce and technology from a people-first perspective. As a RCB major you’ll learn to research, improve, and better understand the global customer experience with the support and guidance of SoHE faculty, a team of industry experts and researchers. Coursework integrates analytics and statistics with retailing, consumer science, and business courses.

SoHE’s RCB graduates work for diverse and rapidly growing retailing companies around the globe. Technology and management jobs have been in high demand for several years and are only expected to continue their rapid growth. RCB majors complete a required internship before graduating, allowing them to pursue their own personal interests and to develop a strong portfolio of skills and references that will propel them to launch successful careers.

Learning Outcomes

  • Students will invoke interdisciplinary and collaborative approaches to understand the interactions between individuals and their social and environmental contexts.
  • Students will demonstrate the ability to harness, analyze and interpret relevant data for making real world decisions.
  • Students will acquire professional and life skills related to workplace communication, teamwork, active listening and adapting to technology.
  • Students will demonstrate an understanding of the global retail industry and how retailers can enhance consumer well-being.

Course options

Here are the different ways in which you can study BS in Retailing and Consumer Behavior.

Full Time (Minimum of 120 credit hours)

Tuition fees

$37,785.00 (27,69,618) per year


21 Jan, 02 Sep


School of Human Ecology

Nancy Nicholas Hall,

1300 Linden Drive,



53706, United States

Entry requirement for international students

Applicant must have high school record should demonstrate both rigor and breadth in the types of course work you pursue. A competitive academic record should show some of the most challenging advanced-level work offered at or through your school in as many areas as possible, while maintaining a strong GPA. The following chart shows the number of years that most admitted students studied in each subject area; English 4 years, Math 4 years, Social Studies 3-4 years, Science 3-4 years, Single Foreign Language 3-4 years and Additional Academic/Fine Arts 2 years. Applicant must have ACT score of 30 and overall SAT score of 1395.

English Language Requirement

Applicant must have TOEFL score of 100 on internet based test, 603 on the paper-based test or IELTS score of 6.5

* Please check with your chosen school for the exact entry requirements for your programme.

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