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Global One-Year MBA - Master of Business Administration - Marketing Hult International Business School

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Course info

Summary

Our goal is that you will learn core business knowledge, develop leadership skills, specialize, and experience business culture in up to three global cities - all in one year.

Core curriculum

Learn from cases and subject matter experts who bring real-life business knowledge and leadership skills into the classroom. Our award-winning curriculum is the foundation of our new approach to business education.

Marketing

Gain specialized skills in market research, branding, consumer behavior, sales, and new product development. These combined business and marketing skills prepare graduates for a wide array of careers that go beyond traditional functional marketing.

Customer Acquisition through Digital Marketing

In this experiential learning class, students will learn from real-world digital marketing professionals and create a digital marketing strategy and fully- functional website from the ground up, optimized for multi-channel traffic acquisition. Topics include search engine optimization (SEO), search engine marketing (SEM), display advertising, mobile advertising, content marketing, and web analytics.

Market Research & Analytics

All good marketing campaigns begin and end with research. At the beginning is the market research aimed at understanding the customer and the market through focus groups, surveys, and interviews. At the end is research on how successful the marketing strategy has been.

Strategic Brand Management

A brand is not just a fancy logo or a catchy slogan. A brand should stand for core values that customers will associate with that brand, to the extent that they perceive added value in the brand over and above what the product or service actually does.

Solutions Marketing

The concept of solutions marketing is a relatively new one, with very little written about it in academia. In several leading industries, however, it is becoming the dominant business model. Technology-based companies, professional services firms, and financial services companies are leading the way in moving to a solutions model.

Career development

Navigating an international job search requires an individual approach. At Hult, we are experts in international student placement and work one-on-one with you to craft a tailored career strategy.

Course options

Here are the different ways in which you can study Global One-Year MBA - Master of Business Administration - Marketing.

Full Time (1 year)

Tuition fees

$74,000.00 (51,37,931) per year

From

To be confirmed

Venue

Hult International Business School

Boston Campus,

1 Education Street,

CAMBRIDGE,

Massachusetts,

02141, United States

Full Time (1 year)

Tuition fees

$76,000.00 (52,76,794) per year

From

To be confirmed

Venue

San Francisco Campus

1355 Sansome Street,

SAN FRANCISCO,

California,

94111, United States

Full Time (1 year)

Tuition fees

Please contact the provider

From

To be confirmed

Venue

New York Campus

School Hult Staff, Room 901,

41 Cooper Square,

New York,

10003, United States

Entry requirement for international students

Applicant must have

  • Up to three years of work experience
  • Bachelor degree or equivalent
  • Proficiency in English

You will need to prove a proficient level of English to apply.

  • Hult’s IELTS requirement for English is 6.5.

Hult International Business School*

Find your nearest IELTS test centre and test dates

* Please check with your chosen school for the exact entry requirements for your programme.

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