Interactive Digital Media (BA)

Webster University

The BA in interactive digital media is a versatile and career-focused production-based degree program that gives students the creative problem solving skills to build a variety of interactive experiences and push web-based enterprises to the next level. Students apply user-centered design principles, professional media production techniques and web-based programming languages to develop websites, apps, interactive exhibits and casual games.

Learning Outcomes

Successful graduates of this program will be able to:

Conduct user and market research to inform proposed solutions.
Produce clear and compelling visual representations of the design and structure of interactive applications using flowcharts, wireframes and prototypes.
Program interactivity using core web languages.
Assess the effectiveness of interactive applications using data analytics, A/B testing, prototyping, and critiquing, and propose thoughtful solutions.
Demonstrate facility with multiple forms of media (graphics, audio, video, animation, photo) and their associated software.