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Master of Arts in Strategic Communications National University

USA

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Course info

Summary

The objective of the MA in strategic communications program is to develop effective, strategically sophisticated professionals who possess the full complement of analytical and practical tools to lead communication efforts. It fosters strategic thinking, logical analysis, and solution generation. Upon completion of the degree, graduates will have the skills to develop and implement communications initiatives using both traditional and emerging channels such as social networks, blogs, podcasts, and mobile media.

Graduates will acquire an array of intellectual, managerial, and communication skills and competencies, including: an understanding of communications opportunities; the ability to carry out analyses of organizational communications needs; the knowledge to conduct audience analysis, as well as formative and evaluative research; the training to develop, implement, and evaluate appropriate strategies and tactics to reach multiple publics; and professional-level writing and presentation skills.

At the completion of the Master of Arts in Strategic Communications, graduates will emerge with a deep understanding of the theories of communication and persuasion, an ability to lead and participate in the team development of organizational communication strategies, and the practical skills to plan, produce, and evaluate strategic communications programs and campaigns.

This degree requires that students be able to write in English at an advanced level. If writing skills need improvement, the student may be required to enroll in a writing course before continuing in the program. Applicants for whom English is a second language are encouraged to take the Accuplacer English as a Second Language Placement Test.

Program Learning Outcomes

Produce multi-public, multi-channel communication campaign planning documents.

Manage communication campaigns by producing budgets, task lists, and schedules.

Apply formative research to develop communication campaigns and messages.

Create persuasive campaigns that meet professional ethical standards.

Evaluate communication campaigns by conducting summative research.

Deliver professional communication presentations online.

Demonstrate leadership and collaborative skills by participating in group tasks and presentations as leader and team member.

Course options

Here are the different ways in which you can study Master of Arts in Strategic Communications.

Full Time (45 quarter units)

Tuition fees

USD $430 per quarter unit for Course level 500, 600 and 700

*Price shown is for indicative purpose, please check with institution

From

Every month

Venue

College of Letters and Sciences

11255 North Torrey Pines Road,

LA JOLLA,

California,

92037, United States

Online/Distance (45 quarter units)

Tuition fees

USD $430 per quarter unit for Course level 500, 600 and 700

*Price shown is for indicative purpose, please check with institution

From

Every month

Venue

National University

Spectrum Business Park Campus,

9388 Lightwave Ave,

SAN DIEGO,

California,

92123, United States

Entry requirement for international students

Four-year bachelor’s degree or equivalent with a minimum GPA or 2.5, or completion of National University’s Foreign Credential Bridge Program. p>

TOEFL score - 79 (IBT); IELTS score - 6, with no band lower than a 5; Pearson Test of English Academic (PTEA) – 58; International Test of English Proficiency (iTEP) – 5; Certificate of Proficiency in English with a C grade or higher; Certificate of Advanced English with a C grade or higher.

National University*

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