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THE UK: Latest News

Hyper Japan 2011

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Each year, summertime brings to London the most fantastic festivals and cultural events, featuring amazing traditions from around the world. This time is the chance for Japan to show us all what its people have to offer. Hotcourses’ own Japanese editor, Kanako, is here to give us more details about what we can expect to see.  

One of the biggest Japanese pop-cultural festivals “Hyper Japan 2011” will be held in London from Friday 22nd July to Sunday 24th July 2011 at the Olympia Two.  This is the second Hyper Japan event in this city, after a successful festival last year which was held at the Truman Brewery during its three-day run in October.

HYPER LONDON 2010 was Time Out London’s most-viewed event and welcomed nearly 13,000 people from all backgrounds over the three-day event. This variety is a proof that this festival is not only for Japanese people, but for all people who are interested in Japan, Japanese pop culture, manga, cosplay, food or films.

This year’s line up covers a wide range of Japanese cultural shows. Some examples of what we will see this year are:

EAT-JAPAN SUSHI AWARDS 2011 (every day): UK Sushi Roll Championship, a new version of the popular Sushi Awards, featuring roll sushi from five brilliant Japanese restaurants in the UK. Limited tickets are available at £8 each.

Sake Seminar (Friday 22 July): Satomi Okubo of Zuma restaurant will host a free tutored tasting and seminar introducing classic and new styles of sake.

Nintendo Unleashed (every day): experience Nintendo’s amazing 3D technology and some exclusive previews of what is to be launched soon.

Joji Hirota, Taiko Master (Friday 22 July): charity performances of the Japanese taiko drum by this renowned composer, percussionist and singer.

UK Kawaii Star of the Year (Sunday 24 July): our search for the UK’s newest ambassador of kawaii (that’s Japanese for cute, cute, cute!).

Kanon Wakeshima (every day): one of J-Pop’s most exciting stars and represented by visual-kei and fashion icon MANA, this cellist and singer will be performing at two charity concerts and will also be signing on Saturday 23rd June at the Wasabi Records booth.

ITK Robot Show (every day): experience some of the most useful and innovative technology coming out of Japan, including an amazing myoelectric hand.

Cosplay Competitions (Saturday 23, Sunday 24 July): Top UK cosplayers compete in the HYPER JAPAN UK Cosplay Award 2011, while Final Fantasy comes alive at the SQUARE ENIX Cosplay Battle!

Maid Cafe Experience (Sunday 24 July): experience Akihabara in London at our Maid Cafe, complete with wotagei dancing and other performances.



HYPER JAPAN will also feature a dedicated charity area to support the people and regions affected by the Tohoku Pacific Earthquake of March 11, 2011. This will include:

Charity Raffle: a charity raffle will be held every day, with prizes generously donated by HYPER JAPAN sponsors and exhibitors. You can entry the raffle by purchasing a beautiful handmade sakura brooch, designed and made by TERP London.

7-Beaches Tsunami Aid Exhibition: an exhibition of photographs taken on the affected area, organised by 7-Beach Tsunami Aid Project

Apart from all the fun you will experience, this is the great opportunity to become familiarised with the Japanese companies in the UK as they often offer internships that you can take advantage from.

Lots of Japanese companies with branches in the UK and Europe as well as other organisations such as art galleries, travel agencies, multinational trade companies, public sector organisations, IT firms, and financial firm will have stalls or event booths open for visitors. This means that you can have a chance to talk with people who are currently working in these companies or organisations. You might be able to get real information about internships, recruitment, work experience, etc. So, joining or supporting these cultural events could be a great advantage for your professional career as well.

As you can see, this festival has lots of art and fashion related events, so students who study art or fashion would have a great opportunity to see how people think about Japanese cultures. In addition, the organisers offer lots of volunteer positions, available for those who interested in arts and fashion, so you can gain experience whilst participating of this major event.


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