Analytics and Organisational Impacts

The University of Melbourne

Strategically deployed analytics initiatives can transform business operations – but also raise key ethics and privacy questions. This Melbourne MicroCert is ideal for mid to late-career ICT professionals who want to future-proof their skillsets and gain a deeper understanding of how analytics can drive organisational success. Examine the impact of various analytics: Explore the different types of analytics (descriptive, predictive, prescriptive, and real-time) and their impacts on business operations such as human resources, business processes, supply chains and finance. Learn how to apply these for success, as well as explain and justify a chosen analytics approach. Investigate key ethical and privacy questions: Consider responsibilities regarding privacy of personal information and investigate the concepts of big data, identity and ethics. Identify the implications for analytics and decision making, and recommend strategies to mitigate risk. Explore how analytics can drive competitive edge: Gain a deeper understanding of how organisations can better harness analytics to secure a competitive advantage. Use this knowledge to develop a pitch and proposal for a hypothetical analytics initiative that could be applied to your own professional context.

Skills and learning outcomes: By the end of this course, you'll have a deeper understanding of how analytics initiatives can drive better outcomes for organisations. You'll be able to: Formulate an analytics initiative for an organisation, explaining and justifying the type of analytics approach chosen Assess the organisational issues relating to ethics, privacy and identity, and recommend strategies to mitigate risk when dealing with strategic data.