What will I learn?

The top skills that employers seek are rapidly shifting, requiring graduates to gain flexible skills and knowledge, and be adaptable in a changing work environment. Stand-out with a broad understanding of multiple majors across various disciplines or specialised understanding with a double major in a select. Bond's Bachelor of Arts allows students to choose from numerous majors to tailor their experience and potential career prospects.

Students are able to enjoy exploring the ever-changing hub of the Gold Coast and advance into the next chapter of their career sooner with Bond’s accelerated degrees.

Key features

  • Experience interdisciplinary studies and expand your knowledge base
  • Choose from a vast array of majors or specialise your studies with a double major
  • Tailor your degree based on your interests and career ambitions.

Professional outcomes

The Bachelor of Arts program provides students with not only a strong, but a broad set of skills essential to all professions no matter what the chosen career.

Social Media

Social Media Major

Digital and social media literacy is critical for students seeking a career in marketing and communications industries. Students will gain a sophisticated understanding of the role of digital and social media in everyday and corporate life in a local and global context. You will learn via a hands-on, practical approach underpinned with applied theoretical knowledge. The major provides students with the skills and experience in the development of innovative analytical solutions to real world communication challenges, in digital content analysis and creation and in creative entrepreneurship, all informed by industry best practice. Students will use persuasive and strategic communication strategies, and advanced design skills, to develop compelling and ethical narratives and campaigns across multiple platforms. Crucially, you will learn how to stay up to date, and innovate, in this ever-changing field. These skills are critical in diverse professional roles including public relations, journalism, advertising, web design, social media, and marketing.

The major comprises six (6) subjects as follows:

  • Digital and Experiential Advertising
  • Digital Design and Communication
  • Digital Media and Society
  • Graphic Design and Content Creation
  • Mobile and Digital Journalism
  • Social Media Strategy and Tactics

Which department am I in?

Faculty of Society and Design



Study options

Full Time (6 semesters (2 years))

Tuition fees
A$60,120.00 (US$ 41,819) per year
AUD $20,040 per semester (based on 4 subjects per semester)

*Price shown is for indicative purposes, please check with institution

Start date

7 September 2020


Bond University

14 University Drive (Off Cottesloe Drive),



4226, GOLD COAST, Australia

Entry requirements

For students from United States

Applicants must have completed Year 12 or equivalent (in other Australian states). Other entry requirements for specific courses: Bachelor of Actuarial Science requires a minimum of 32 points. Bachelor of Laws requires a minimum of 30 points. Bachelor of Business Law; Bachelor of Jurisprudence; and Bachelor of Biomedical Science require a minimum of 28 points. Bachelor of Exercise and Sports Science; and Bachelor of Architectural Studies require a minimum of 25 points. All other programs require a minimum of 24 points. English Language Requirements: IELTS score 6.5 (Writing 6.5, Reading 6.0, Listening 6.0, Speaking 6.0); Test of English as a Foreign Language Internet-Based Test: 79; PTE: 58 with a Communicative Skills score in writing 58 or above.

For international students

Applicants with recent secondary education (within the past two years)

IELTS score Overall 6.5 with minimum 6.5 in Writing and 6.0 in Reading, Listening and Speaking; TOEFL iBT - 85 with a minimum of 24 in Writing; Pearson Test of English Academic (PTE) - 58 with a Communicative Skills score in writing 58 or above; Cambridge English Advanced (CAE) - 176 with minimum 176 in Writing and 169 in Reading, Listening and Speaking.

Find your nearest IELTS test centre and test dates

There may be different IELTS requirements depending on your chosen course.

Pathways options

Offered by this university

Bond University offers below pathways courses for this subject

About this uni

Bond rates five stars in teaching, employability, internationalisation, facilities, social responsibility, and inclusiveness (2019 QS Star Ratings).

  • Located on the Gold Coast, Australia
  • Welcomes international students from 90+ countries
  • Lowest student-teacher ratio in Australia
  • Number one for student experience in Australia