What will I learn?

Get ahead in the fast-paced world of business and make an impact on a local or international level.

VU's Bachelor of Business gives you the knowledge, skills and professional development to succeed in the constantly changing global business workforce. In your first year, you'll develop a solid foundation in core business studies, followed by a choice of majors from 13 specialty business areas.

This challenging and engaging course will improve your intellectual, analytical, organisational and interpersonal skills. VU's strong industry links, workplace learning opportunities and industry-expert lecturers will also help you to graduate work-ready.

Our Bachelor of Business can lead to opportunities all around the world. VU's extensive network of local and international partnerships, overseas exchange programs, and our mix of students from across the globe will help you grow an international network of contacts – expanding your global career opportunities well into the future.

The Bachelor of Business allows you to tailor your learning to your needs.

Marketing

Become a savvy, switched-on marketer, connecting brands, products and services with their target markets.

Choose the Marketing major in VU's Bachelor of Business and get ready for a fast-paced and rewarding career in the marketing industry. Our course will give you a solid understanding of core business and marketing studies, equipping you with the skills and knowledge to work in an evolving marketplace where customers' needs are continually changing.

After developing a solid grounding in business in your first year, customise your degree with a major in Marketing.

Launch your marketing career with Marketing major. Learn about marketing theories and how to implement practical marketing solutions. You will gain an in-depth understanding of customer needs in the marketplace and be well equipped to pursue a career in marketing management in large and medium corporations, or consulting roles in marketing research or advertising agencies.

Through this challenging and engaging course, you'll be taught a range of marketing theories and practical marketing solutions. You'll learn from lecturers who are experts in their field, covering topics from marketing research and consumer behaviour to international marketing and marketing strategy.

You'll also gain valuable industry experience and confidence through our workplace learning initiatives. You'll be job-ready before you even graduate so that you stand out to employers in this popular and competitive industry.

Career opportunities in the marketing industry include roles such as:

  • market analyst
  • marketing communications officer
  • fundraising officer
  • brand strategist
  • social media marketing officer roles.

Accreditation

This course is accredited by the Australian Marketing Institute

Course structure

To attain the Bachelor of Business, students will be required to complete 288 credit points consisting of:

  • 96 credit points First Year Core units
  • 96 credit points of Major studies selected from the approved list.
  • 96 credit points made up of either

Careers in business

Graduating with a degree in Business from VU will put you ahead of the game. Focus your studies in one of our specializations and learn fundamental skills you can apply in any sector.

Which department am I in?

College of Business

CRICOS

092944A

Study options

Full Time (3 years)

Tuition fees
A$29,000.00 (US$ 20,693) per year
AUD $14,500 per semester

*Price shown is for indicative purposes, please check with institution

Start date

21 February 2022, 1 August 2022

Venue

Victoria University

Footscray Park campus,

Ballarat Road,

FOOTSCRAY,

Victoria,

3011, MELBOURNE, Australia

Entry requirements

For students from United States

Entry into undergraduate courses (for example a bachelor degree) generally requires you to have completed a secondary school qualification equivalent to an Australian Year 12 certificate. English language requirements: IELTS (Academic module): Overall score of 6.0 (no band less than 6.0); TOEFL Internet: Overall score of 67. Section score no less than: Listening: 12, Speaking: 18, Reading: 15, Writing: 21. Pearson Test of English (PTE): Overall score of 50-57 (no section score less than 50); University of Cambridge - Advanced (CAE): Overall score of 169. No individual band less than 169. VU English - English for Academic Purposes (EAP) (Level 5): achieved.

For international students

Completion of an Australian Senior Secondary Certificate (VCE or equivalent) including Units 3 and 4: a study score of at least 25 in English (EAL) or 20 in any other English (or equivalent). OR: Completion of an Australian Advanced Diploma or Diploma (or equivalent). OR: Completion of a Foundation course or equivalent.

English language requirements

IELTS (Academic module): Overall score of 6.0 (no band less than 6.0)

TOEFL Internet: Overall score of 67 (Listening 12, Speaking 18, Reading 15, Writing 21)

Pearson Test of English (PTE): Overall score of 50 (no section score less than 50)

University of Cambridge - Advanced (CAE): Overall score of 169. No individual band less than 169.

VU English - English for Academic Purposes (EAP) (Level 4): achieved.

*There may be different IELTS requirements depending on your chosen course.

Pathways options

Offered by this university

Victoria University offers below pathways courses for this subject
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About Victoria University

With over 100 years of educational prestige, Victoria University has earned its spot in the top 2% of universities worldwide.

  • Top 2% university globally (Times Higher Education 2021)
  • Revolutionary Block Model learning methods
  • VU ranked #1 nationally for Employability Skills
  • #3 in Australia for Learner Engagement (SES 2020)

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