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Bachelor of Business (Public Relations)



What will I learn?

Public relations (PR) is about managing information between private and public spaces between organisations and stakeholders, individuals and the public, or a combination of these. The key is effective communication and the strategic way this information is planned and executed. Public Relations can create goodwill and a favourable public image that helps shape and maintain the reputation of an organisation, event or person.

This degree

You will undertake a foundation year that covers all core disciplines of business, giving you a solid understanding of issues facing organisations today. From your second year, you will begin your major in Public Relations. If you enjoy writing and communications then the PR major may be right for you with roles such as media relations executive, digital communication consultant, public relations manager, communications manager or corporate communications specialist.

You will also undertake a final-year capstone subject that lets you apply everything you have learned in collaboration with students from other disciplines. Plus, you have the option of applying for an internship to gain valuable experience whilst receiving credit towards your degree.

What you will study

The degree covers a variety of subjects, including business communication, PR concepts, PR writing, advertising and creative strategies, digital marketing, corporate identity and branding, marketing communications, and creative PR campaigns. You will learn how to communicate effectively with internal and external stakeholders using a range of media. You will also learn how to evaluate the cultural and organisational contexts, key trends and ethical issues influencing contemporary PR, and be able to critically evaluate the role of PR in society and organisations. Working with some of Australia's largest public relations companies, you will be able to see firsthand where your career could take you.

Why choose this course

UOW Business students experience a modern curriculum that does not merely teach business theory, but applies it to everyday business contexts. We develop professionals, managers and business leaders with critical thinking skills who will succeed in their chosen fields.

The Faculty of Business and Law is a signatory to the Principles of Responsible Management Education (PRME), a global initiative of the United Nations. The PRME endorses institutions that champion responsible management education, research and thought leadership.

Career opportunities




Financial controller


Policy advisor

Business adviser

OHS officer

HR manager consultant

Stock broker

Insurance broker

Fund manager


Public relations coordinator

Market researcher

Advertising executive

Brand/product manager

Event manager

Which department am I in?

Faculty of Business and Law



Study options

Full Time (3 years)

Tuition fees
A$30,864.00 (US$ 20,729) per year
AUD $92,592 for the entire course; Session fees: AUD $15,432

*Price shown is for indicative purposes, please check with institution

Application deadline

31 May 2023

More details

Start date

24 July 2023


University of Wollongong

Northfields Avenue,


New South Wales,

2522, WOLLONGONG, Australia

Entry requirements

For students from United States

To be eligible for admission into this degree you need to have completed an undergraduate degree. The UOW School of Law requires a minimum average mark of 70% (or GPA/WAM equivalent).

For international students

Applicants need to have achieved the required score in a qualification equivalent to the completion of 13 years of schooling in Australia.
In order to succeed in your chosen course, it is assumed you have completed relevant subjects in your senior high school studies or other relevant qualifications. This is particularly important for degrees which have a strong basis in Mathematics or Science.

English Requirements

IELTS Academic Overall Score of 6.0, reading 6.0, writing 6.0, listening 5.0, speaking 5.0; TOEFL (Internet-based) score of 70, reading 18, writing 18, listening 12, speaking 12; PTE Academic overall score of 54 (Reading and Writing 54, Speaking and Listening 47).

*There may be different IELTS requirements depending on your chosen course.


About University of Wollongong

A world-leading institution, University of Wollongong provides an innovative and transnational global education for its students.

  • Top 1% of universities (QS World University Rankings)
  • 72% graduate employment rate
  • 5+ star university (QS Stars Rating System 2021)
  • Partnerships with over 400 institutions in 45 countries

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