Public relations (PR) is about managing information between private and public spaces between organisations and stakeholders, individuals and the public, or a combination of these. The key is effective communication and the strategic way this information is planned and executed. Public Relations can create goodwill and a favourable public image that helps shape and maintain the reputation of an organisation, event or person.
This degree
You will undertake a foundation year that covers all core disciplines of business, giving you a solid understanding of issues facing organisations today. From your second year, you will begin your major in Public Relations. If you enjoy writing and communications then the PR major may be right for you with roles such as media relations executive, digital communication consultant, public relations manager, communications manager or corporate communications specialist.
You will also undertake a final-year capstone subject that lets you apply everything you have learned in collaboration with students from other disciplines. Plus, you have the option of applying for an internship to gain valuable experience whilst receiving credit towards your degree.
What you will study
The degree covers a variety of subjects, including business communication, PR concepts, PR writing, advertising and creative strategies, digital marketing, corporate identity and branding, marketing communications, and creative PR campaigns. You will learn how to communicate effectively with internal and external stakeholders using a range of media. You will also learn how to evaluate the cultural and organisational contexts, key trends and ethical issues influencing contemporary PR, and be able to critically evaluate the role of PR in society and organisations. Working with some of Australia's largest public relations companies, you will be able to see firsthand where your career could take you.
Why choose this course
UOW Business students experience a modern curriculum that does not merely teach business theory, but applies it to everyday business contexts. We develop professionals, managers and business leaders with critical thinking skills who will succeed in their chosen fields.
The Faculty of Business and Law is a signatory to the Principles of Responsible Management Education (PRME), a global initiative of the United Nations. The PRME endorses institutions that champion responsible management education, research and thought leadership.
Career opportunities
Auditor
Banker
Analyst
Financial controller
Accountant
Policy advisor
Business adviser
OHS officer
HR manager consultant
Stock broker
Insurance broker
Fund manager
Exporter/importer
Public relations coordinator
Market researcher
Advertising executive
Brand/product manager
Event manager
*Price shown is for indicative purposes, please check with institution
31 May 2023
More details
Start date
24 July 2023
University of Wollongong
Northfields Avenue,
UNIVERSITY OF WOLLONGONG,
New South Wales,
2522, WOLLONGONG, Australia
Applicants need to have achieved the required score in a qualification equivalent to the completion of 13 years of schooling in Australia.
In order to succeed in your chosen course, it is assumed you have completed relevant subjects in your senior high school studies or other relevant qualifications. This is particularly important for degrees which have a strong basis in Mathematics or Science.
English Requirements
IELTS Academic Overall Score of 6.0, reading 6.0, writing 6.0, listening 5.0, speaking 5.0; TOEFL (Internet-based) score of 70, reading 18, writing 18, listening 12, speaking 12; PTE Academic overall score of 54 (Reading and Writing 54, Speaking and Listening 47).
*There may be different IELTS requirements depending on your chosen course.
A world-leading institution, University of Wollongong provides an innovative and transnational global education for its students.
