COVID-19 update: This course will start online and continue on campus later. Read more

What will I learn?

Advertising is where specialists in art, science and technology work together to promote brands, causes, events and products.

A typical advertising agency comprises five disciplines – account management, planning, media, production and creative – that deliver effective advertising communications across traditional and digital media, including television, radio, magazines, newspapers and online platforms.

Curtin’s Advertising major will suit you if you are interested in becoming an account manager, where you will liaise with clients and agency teams to make sure that advertising and campaign material is fresh, interesting, on-brand and on time.

You will gain an understanding of advertising business principles and processes, including communication theory, brand management, advertising research, account planning and media planning, and an appreciation of the creative elements of advertising.

With this knowledge, you will be able to engage in creative recommendations and judgment in the workplace.

This major sits within the Bachelor of Commerce degree. To apply for this major, you will apply for the Bachelor of Commerce.

Professional recognition

International Advertising Association

Career information
Careers

Account executive
Account manager
Advertising manager
Advertising specialist
Media planner
Strategic planner

Industries

Advertising
Government
Manufacturing
Media
Publishing

What you'll learn

Apply principles in marketing communication theory to describe, understand, analyse and evaluate marketing communication issues and problems;
Critically analyse marketing communication problems and think creatively to generate innovative solutions; apply logical and rational processes in decision making
Use a variety of methods to access and evaluate useful information from multiple sources, and synthesise this knowledge to make supported judgements relevant to the communication environment
Use technology to effectively collect and analyse information relating to communication issues; recognise the advantages and limitations of various technologies
Employ intellectual curiosity to integrate new information with existing knowledge and develop a life-long learning and professional development in marketing communications
Take responsibility for learning by demonstrating initiative in finding new information and actively participating in varied learning experiences
Apply an international perspective to marketing communication issues and adapt communication strategies for success in the global environment
Recognise the impact of cultural diversity on consumer behaviour and advertising issues
Apply an ethical approach to dealing with various stakeholders in the marketing communications environment, and demonstrate leadership and professional integrity when working independently and within a team.

Which department am I in?

Faculty of Business and Law

CRICOS

013905G

Study options

Full Time (3 years)

Tuition fees
A$29,200.00 (US$ 21,691) per year
Total indicative course fee: AUD $87,300

*Price shown is for indicative purposes, please check with institution

Start date

Expected March, July 2022

Venue

Curtin Singapore

90 and 92 Jalan Rajah,

329162, Singapore, Singapore

Full Time (3 years)

Tuition fees
A$29,200.00 (US$ 21,691) per year
Total indicative course fee: AUD $87,300

*Price shown is for indicative purposes, please check with institution

Start date

Expected March, July 2022

Venue

Dubai Campus

Curtin University,

Block 11, 4th floor, Dubai International Academic City,

345031, DUBAI, UAE

Entry requirements

For students from United States

Students from different countries should have qualifications equivalent to Australian Year 12. English Language Requirements: IELTS (International English Language Testing System) - Listening, Reading, Writing, and Speaking - 6.0; Overall band score 6.5; TOEFL Score: 79 (overall); Reading 13; Listening 13; Speaking 18; Writing 21; Pearson Test of English - Academic (PTE-A) - Reading, Listening, Speaking, Writing - 58; Overall band score – 50; C1 Advanced (CAE) - 176 in Reading, Writing, Listening and Speaking; Overall score 169; C2 Proficiency (CPE) - 190 in Reading, Writing, Listening and Speaking; Overall score 176. Better in 12th grade and a combined score of at least 1090 out of 1600 in the Evidence-based Reading and Writing and Math in the SAT from the same sitting, with a minimum of 510 in Evidence-based Reading and Writing and 500 in Math component or a composite score of 24.

For international students

Students from different countries should have qualifications equivalent to Australian Year 12 and a scaled mark of at least 50 in English, Literature, or English as an Additional Language or Dialect.

IELTS (International English Language Testing System) - Listening, Reading, Writing, and Speaking - 6.0; Overall band score 6.0; TOEFL Score: 79 (overall); Reading 13; Listening 13; Speaking 18; Writing 21; Pearson Test of English - Listening, Reading, Writing, and Speaking - 50; Overall band score 58; TOEFL (Test of English as a Foreign Language) and PBT (Paper Based Test) - 570 and 4.5 in TWE; C1 Advanced Formerly known as Cambridge English: Advanced (CAE) 176 with 169 in Reading, Writing, Listening and Speaking. C2 Proficiency Formerly known as Cambridge English: Proficiency (CPE) 190 with 176 in Reading, Writing, Listening and Speaking.

*There may be different IELTS requirements depending on your chosen course.

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About Curtin University

Curtin is ranked in the top one per cent of universities worldwide in the Academic Ranking of World Universities 2019.

  • Top 1% of universities worldwide (ARWU 2019)
  • Partnerships with 130+ education institutions worldwide
  • A truly global university, with international campuses
  • Offers a range of internationally recognised courses