What will I learn?

The fields of marketing, communications and advertising deliver coordinated messages about products and services through many channels such as television, radio, social media, and experiential activities. They impact on a range of audiences, helping people make informed choices and influencing how they think, feel and consume products.

What you will study

You will learn how methods of communication, along with the use of different technologies, are integrated with our professional, social and political lives. You will address relevant global, economic and political issues affecting the media and communication industries. You will be able to research, plan, execute and manage marketing campaigns. You will acquire skills in issue management, communications technology, product publicity, crisis communications and media relations. This will prepare you for a career in advertising, public relations and corporate branding.

In addition to the core subjects and a major in Marketing Communication and Advertising, there is also the opportunity to complete another major from the below list. This will increase your knowledge and employability in the media and communication industries.

Digital and Social Media
Global Screen Media
Visual Communication Design

Course Learning Outcomes

Course Learning Outcomes are statements of learning achievement that are expressed in terms of what the learner is expected to know, understand and be able to do upon completion of a course. Students graduating from this course will be able to:

CLO Description
1 Demonstrate sound understanding of media and communication industries, practices, users, and regulation;
2 Demonstrate practical production skills appropriate to one or more of digital and social media, global screen media, visual communication design, journalism, and marketing communication and advertising;
3 Communicate effectively and ethically across a wide range of contexts, and contribute at a high level to the circulation of ideas and information;
4 Demonstrate the capacity to work independently and in teams, to manage continuous professional self-development, and to sustain professional relationships with integrity;
5 Synthesise conceptual, analytical and practical production skills to address complex issues in media and communication;
6 Develop novel solutions and resources that demonstrate expertise in media and communication.

Why choose this course

Studying Communication and Media at UOW will give you the skills to develop communication projects that will enhance your understanding of the media industries, while providing critical experience in preparation for future employment. Whatever your interest or passion, UOW will help you grow into a multi-skilled media-savvy professional.

Career opportunities

Global Communications

Digital Publishing

Media Strategy and Planning

Public Relations


Market Research

Event Coordinator

Publicity Officer

Tourism Officer

Print/Television/Radio/Photo/Online Journalist



Feature Writer




Social Media Manager

Media Management Advisor

Communication Specialist

Corporate Communications

Which department am I in?

Faculty of Law, Humanities and the Arts



Study options

Full Time (3 years)

Tuition fees
A$28,176.00 (US$ 19,599) per year
AUD $84,528 for the entire course; Session fees: AUD $14,088

*Price shown is for indicative purposes, please check with institution

Application deadline

10 July 2020

More details

Start date

27 July 2020


University of Wollongong

Northfields Avenue,


New South Wales,

2522, WOLLONGONG, Australia

Entry requirements

For students from United States

Students wishing to undertake a bachelor’s degree can enter directly from secondary education, or from a foundation studies program in Australia or overseas. UOW recognises secondary qualifications from more than 40 countries and education systems, including GCE A levels, International Baccalaureate and SAT, and can assess students who have completed the equivalent of Australian high school (Year 12) for direct entry to the first year of a bachelor’s degree. English language requirements: IELTS - 6.0 Overall Score; TOEFL - 70 (Reading, Writing - 18, Listening, Speaking - 12) Pearson PTE - 54.

For international students

Applicants need to have achieved the required score in a qualification equivalent to the completion of 13 years of schooling in Australia.
In order to succeed in your chosen course, it is assumed you have completed relevant subjects in your senior high school studies or other relevant qualifications. This is particularly important for degrees which have a strong basis in Mathematics or Science.

English Requirements

IELTS Academic Overall Score of 6.0, reading 6.0, writing 6.0, listening 5.0, speaking 5.0; TOEFL (Internet-based) score of 70, reading 18, writing 18, listening 12, speaking 12; PTE Academic overall score of 54 (Reading and Writing 54, Speaking and Listening 47).

Find your nearest IELTS test centre and test dates

There may be different IELTS requirements depending on your chosen course.

Pathways options

Offered by other partners

This university accepts pathways courses from
  • Asia Pacific University of Technology and Innovation (APU)

About this uni

The University of Wollongong has an exceptional record of getting graduates job-ready and enjoys an excellent international reputation for teaching.

  • Ranked among the top 1% for graduate quality
  • Offers a range of exchanges, scholarships and bursaries
  • Provides students top-class sporting facilities
  • Annually welcomes almost 6000 international students