What will I learn?

Build a bigger, better brand

Marketing is a critical tool in industry growth and development. Marketing professionals need to be able to understand consumer behavior in order to create market value, generate strategies and tap into marketing channels. Learn marketing theories, principles and skills through the combination of theoretical study and practical application in USQ’s Bachelor of Communication and Media (Marketing).

You will have the opportunity to develop a skillset to equip you to work as a practicing marketer in a range of product and service industries, and you will have an appreciation for global, sustainable and ethical contexts of marketing strategies and practices.

Career outcomes

As a graduate, your career opportunities may include marketing consultant, marketing researcher, advertising manager, product or brand manager, distribution manager, sales manager and events coordinator.

Which department am I in?

Faculty of Business, Education, Law and Arts

CRICOS

093872D

Study options

Full Time (3 years)

Tuition fees
A$23,680.00 (US$ 16,375) per year
Start date

15 July 2019, 24 February 2020

Venue

University of Southern Queensland (USQ)

Toowoomba Campus,

487-535 West Street,

TOOWOOMBA,

Queensland,

4350, TOOWOOMBA, Australia

Online/Distance (3 years or part-time equivalent)

Tuition fees
A$20,720.00 (US$ 14,328) per year
Start date

15 July 2019, 18 November 2019, 24 February 2020

Entry requirements

For students from United States

Students must have a recognized previous academic qualification. International Baccalaureate (IB) - English B Standard Level grade 5, higher level (A1 or A2) grade 4. These qualifications are for standard entry and are based on comparisons with Australian year 12 level examinations. English language requirements: IELTS (Academic only) - 6.0 (or better) (no component lower than 5.5); TOEFL (paper based) - 550 (or better) (with a minimum Test of Written English Score of TWE 4.5); TOEFL (electronic or computer based) - 213 (or better) (with essay rating of at least 4.5); TOEFL (internet based) - 80 (or better) (with 19 minimum in all bands); Pearson (PTE Academic) - 50 (or better) (with no communicative score less than 50); Cambridge English Scale Scores for FCE, CAE and CPE3 - Cambridge English: First (FCE) with a score of 169 or above. No less than 162 in each skill.

For international students

Subject pre-requisite: English (4 SA) or equivalent.

English language requirements

IELTS (Academic only) - 6.0 (or better) (no component lower than 5.5); TOEFL (paper based) - 550 (or better) (with a minimum Test of Written English Score of TWE 4.5); TOEFL (electronic or computer based) - 213 (or better) (with essay rating of at least 4.5); TOEFL (internet based) - 80 (or better) (with 19 minimum in all bands); Pearson (PTE Academic) - 50 (or better) (with no communicative score less than 50); Cambridge English Scale Scores for FCE, CAE and CPE3 - Cambridge English: First (FCE) with a score of 169 or above. No less than 162 in each skill.

Find your nearest IELTS test centre and test dates

There may be different IELTS requirements depending on your chosen course.

Pathways options

Offered by this university

University of Southern Queensland (USQ) offers below pathways course for this subject

Offered by other partners

This university accepts pathways courses from
  • Australian Pacific College
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